Data Analyst - West Virginia University

Learfield Amplify is looking for a Data Analyst who will be part of the strategic vision of Learfield Amplify’s data and analytics team. The role includes developing strategic insights in a collegiate business setting and mining customer profiles, analyzing behavioral data from multiple platforms and sources such as online transactions, phone transactions, alumni club donations, email response data, fan surveying, and ticket sales to support business decisions.

• Perform ongoing data analysis pertaining to the university’s customer database, while maintaining, querying, and validating the CRM and ticketing databases.
• Work with the Learfield Amplify Director of Ticket Sales & Service to help grow the email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy.
• Support Learfield with tracking sponsor sales and activation statistics.
• Leverage data within Fanbase to identify new ticketing and sponsorship prospects for the sales team.
• Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting edge of data and tech that can be leveraged for revenue generation.
• Produce research studies including pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring.
• Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create, and segment data.
• Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
• Create and maintain a customer ranking system developed to maximize sales and email marketing opportunities.

• 1+ years of data & analytics-focused work experience.
• Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
• Proficiency in at least one programming language such as SQL, R, Python, etc.
• Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics).
• Microsoft Office experience with Ticketmaster/Archtics or Paciolan is a plus, but not required.
• Ability to translate knowledge & experience to business use‑cases and prioritized work.
• Sports/media/entertainment or sponsorship experience is a plus, but not required.
• Must possess a high level of integrity and honesty; ability to influence others through leading by example.
• Manage time effectively and orchestrate multiple tasks simultaneously.

• Bachelor’s degree or equivalent in a related technical field such as Sports Business Management, Computer Science, Economics, Mathematics, Physics, Information Technology, etc.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and other insurance plans, Flexible Paid Time Off (minimum 10+ days annually, including Parental Leave), 20 Paid Holidays, 401(k) with Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability. As an Equal Opportunity Employer, Learfield is committed to providing reasonable accommodations to applicants with disabilities.

Our mission is to deliver high-value expertise, world-class solutions, and unforgettable experiences to our partners and their fans, building the most engaged fan bases in sports. Join us to grow your career in a dynamic company with talented professionals in an exciting, expanding industry.

Pay transparency policy is available here. This organization participates in E‑Verify.