Wholesale​/Foodservice Trade Marketing Manager

So, what will I be doing? At Yeo Valley, we're more than just an organic dairy company – we're a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet.

As an energetic and experienced trade marketer you will be responsible for developing and delivering trade marketing strategies that drive growth across wholesale and food service customers across our brands;
Yeo Valley Organic, Ubley, The Collective Dairy and Tideford. This role focuses on creating compelling trade communications, managing trade investment, leading digital and CRM platforms, and delivering an impactful events programme that supports sales teams and strengthens customer relationships.

With experience across multiple out of home channels, you will have worked in similar roles for other brands and have experience of sectors including Education, Healthcare, Quick Service Restaurants, Coffee Shops, Accommodation, Leisure and Travel.

Living and championing our company purpose, you will collaborate cross-functionally to build momentum and engage stakeholders helping to drive meaningful impact and contribute to the delivery of our wider business strategy.

• Create and deliver the Wholesale & Food service Trade Communications Strategy, ensuring clear, relevant, and commercially focused messaging tailored to operators, wholesalers, and food service partners.
• Translate brand and category strategies into effective trade-facing communications that drive awareness, ranging, distribution, and usage.
• Develop and deliver a Trade Advertising Strategy across wholesale and food service media channels (online, print, and digital).
• Track and report on all activity versus KPIs.

• Own and manage the Trade Marketing budget for the wholesale food service channel.
• Ensure trade investment is prioritised against key customers, categories and growth opportunities.
• Monitor spend, evaluate ROI, and optimise activity based on performance and commercial impact.

• Own and manage the Trade Website, ensuring it meets the needs of wholesale and food service customers with relevant content, tools, and promotional assets.
• Work cross-functionally to continuously improve the platform, driving engagement and supporting sales conversion.

• Own and manage the Trade CRM system, maintaining high-quality data across wholesale and food service customers.
• Deliver targeted, segmented CRM communications to support promotions, launches, events and customer engagement programmes.
• Use CRM insights to improve campaign effectiveness and customer understanding.
• Use the CRM system to support Business Development Managers in their new and warm leads and ongoing relationship management.

• Own and deliver the Wholesale and Food service Events Strategy, including trade shows, exhibitions, supplier days and customer showcases.
• Lead end-to-end planning, execution and post-event evaluation to maximise lead generation, customer engagement and brand visibility.
• Maximise events to build the CRM system.

• Work closely with stakeholders including National Account Managers, Business Development Managers and Brand Managers across the business to align with customer, brand and commercial priorities.
• Act as the trade marketing expert for wholesale and food service channels, sharing insights and best practice.

• Trade marketing strategy development
• Experience of sectors including Education, Healthcare, Quick Service Restaurants, Coffee Shops, Accommodation, Leisure and Travel
• Digital marketing
• Creative development
• Email marketing
• Event management
• Agency briefing and management
• CRM strategy and management
• KPI management
• Budget management and ROI analysis

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1900 staff and produce more than…