Freelance Event Producer + Promoter

Sofar

Freelance Event Producer + Promoter

The Role

As a Freelance Local Producer, you’ll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. Our Producers have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop-up experiences that provide opportunities for real-life, meaningful engagement.

Producers are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge.

This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. The role encompasses event planning and curation, marketing and promotion, and event execution. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.

If this sounds like it’s up your alley, we can’t wait to meet you!

• Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

• Strengthen Sofars brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
• Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
• Manage your city’s financial performance, ensuring financial success and health of every event
• Build relationships with local businesses to drive sales of sponsor ships and private events
• Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofars brand awareness
• Support Sofars Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofars brand

• You have deep connections to your local scene and play an active role in building community around it
• You have 3-5 years of experience in live event curation, production, and promotions
• You have experience selling event sponsor ships or marketing activations, preferably in the live events or experiential marketing space
• You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
• You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
• You take pride in you work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time management skills and are a clear communicator
• You can work autonomously, but understand the importance of remaining connected to the broader organization

Our Producers earn commission-based pay…