General Manager

MEC is expanding!

We're opening our newest store in Whistler, and we're looking for an experienced retail leader to help bring it to life. As General Manager, you won't just be running a store — you'll be building one from the ground up, shaping its culture, its team, and its place in one of the world's most iconic mountain communities from day one.

At MEC, our purpose is to equip people for a lifetime of great outdoor experiences and adventure. Our home is on the trail—and everything we do is grounded in a deep belief in the power of the outdoors to build confidence, connection, and community.

What sets MEC apart is our deep expertise, thoughtful product curation, and strong community connection, all focused on serving our members. Our teams bring lived outdoor experience and product knowledge to every interaction, helping members find the right gear and guidance for where they're going next. We curate products with intention—prioritizing quality, performance, and sustainability—so members can trust what they buy and how it's made.

And we show up in our communities through local partnerships, events, and shared outdoor experiences that extend far beyond our store walls.

We're a people-first organization, grounded in our values of respect, integrity, inclusivity, collaboration, and accountability. As the leader of a founding team, you'll play a hands‑on role in bringing these values and differentiators to life from the very start—building a strong team, leading with care and clarity, and shaping what MEC means to the Whistler community for years to come.

As the General Manager (GM), you are accountable for the overall performance, culture, and operational excellence of the store. You lead through others—setting clear expectations, building leadership capability, and holding the Senior Staff Team (SST) accountable for consistent execution across all areas of the business. You are responsible for delivering exceptional member experiences, strong financial results, and a safe, inclusive, and engaging workplace aligned to MEC’s purpose, values, and strategy.

While Department Managers and the AGM own day‑to‑day execution within their functions, you remain accountable for outcomes across the entire store.

• Own overall store performance, including sales, margin, profitability, labour, and inventory outcomes
• Analyze P&L results and operational KPIs to identify trends, risks, and opportunities
• Set clear performance expectations and hold leaders accountable for key metrics such as Sales vs. Budget, Conversion, ATV, UPT, Margin, and Labour Efficiency
• Make informed decisions that balance member experience, employee engagement, and financial sustainability

• Build and sustain an inclusive, respectful, and high‑performing store culture aligned to MEC values
• Lead, coach, and develop the Senior Staff Team, building leadership capability and succession readiness
• Ensure fair, consistent execution of performance management, attendance management, and people practices
• Partner with the People Business Manager and Regional Manager to ensure compliance with employment standards and policies

• Own the end‑to‑end member experience for the store
• Champion MEC’s service standards, ensuring they are consistently trained, communicated, and delivered across all departments
• Maintain a visible presence on the floor, reinforcing member‑first behaviours and service expectations
• Use observations and performance insights to identify gaps and drive targeted coaching through leaders

• Ensure consistent execution of operational, inventory, merchandising, visual, Tech Shop, and back‑of‑house standards
• Hold the AGM and Department Managers accountable for operational performance, safety, and compliance
• Oversee loss prevention, health & safety, and facilities outcomes, ensuring risks are identified and addressed
• Partner with Support Office teams to ensure systems, product flow, and store operations are effectively supported

• Own recruitment,…