Senior Manager, Strategic Insights & Analytics - Category & Shopper Leadership

Senior Manager, Strategic Insights & Analytics – Category & Shopper Leadership

Location: US-CO-Louisville | US-NY-White Plains

Job :

Danone is looking for a Senior Manager on our Strategic Insights & Analytics (SIA) team to drive growth across our Plant‑Based Food & Beverage portfolio and the broader category. This high‑impact role reports to the Director of Strategic Insights & Analytics – Category & Shopper Leadership and focuses on turning data into actionable insights that shape our future strategies.

• Operate as the Shopper & Category expert for the organization and our retailer‑partners, leveraging advanced analytics and deep consumer insight.
• Build compelling, data‑backed category selling materials.
• Harness a wide ecosystem of data sources (Circana, Numerator, Mintel, Kantar, Nielsen, and more) to deliver high‑impact insights including sales/share diagnostics, opportunity gap analyses, assortment optimizations, planogram evaluations, shopper/category/retailer 101’s, macro‑trend identification, and category/segment performance reporting.
• Shape the direction of the Plant‑Based Foods & Beverages category by developing long‑range growth visions and actionable tactics that drive long‑term growth.
• Analyze shopper demographic and behavioral data to illuminate how shoppers engage with categories and channels, fueling targeted, insight‑driven strategies.
• Own the identification of Danone’s High‑Priority HERO item lists using syndicated and panel analysis to guide commercial go‑to‑market strategies.
• Support identification of white‑space innovation leveraging emerging category, shopper, and market trends.
• Leverage expert‑level shelving knowledge to deliver best‑in‑class category shelving recommendations that enhance the shopper experience in store.
• Partner with our Digital Shelf and Omni‑Activation teams to develop and deliver Category Strategies that optimize the shopper experience online.
• Stay ahead of market shifts by continuously monitoring global trends and evolving behaviors across a diverse set of retail channels.
• Operate with urgency and precision, quickly turning around insights, analyses, and presentation support to respond to fast‑changing business needs.
• Manage and develop an SIA Analyst supporting the Plant‑Based Food & Beverage business.

• Data‑obsessed, curious thinker, and storyteller.
• 4‑year college degree in Business or related field.
• 5‑10 years of Category Management, Sales, and/or Analytics/Insights experience within the CPG industry with increasing levels of responsibility.
• Proficient in syndicated POS and panel data tools (Circana/Nielsen/Numerator/Mintel/etc.).
• Ability to synthesize data into concise, compelling narratives.
• Excellent Microsoft PowerPoint skills with the ability to present data visually and craft strategic visual stories.
• Strong communication and presentation skills; able to interact confidently with team members, management, and retailer‑partners.
• Able to manage multiple projects simultaneously and prioritize effectively.
• Proactive in setting and leading an insights agenda.
• Ideally has people‑management experience.
• Comfortable with business travel (up to 15% travel for retailer engagement and industry conferences).

Salary range: $120–150k USD (dependent on experience, location, internal equity, and market conditions). Danone North America offers a performance‑based bonus, 401(k) plan, medical/dental/vision coverage, wellness program, life insurance, tuition reimbursement, flexible time off, paid parental bonding leave, and other benefit options. We offer a hybrid work environment.

Danone is the world’s largest B Corp, committed to making a positive impact on our world through health‑through‑food. With approximately 5,000 employees and 13 production locations across the U.S., we offer vibrant culture, endless growth opportunities, and a diverse portfolio of best‑known food and beverage brands such as Activia, Dan Active, Danimals, Dannon, evian, Follow Your Heart, Happy Family Organics, International Delight, Light + Fit, Nutricia, Oikos, Silk, So Delicious Dairy Free, STK Cold Brew Coffee, Too Good & Co, and…