Senior Manager, Strategic Insights & Analytics - Category & Shopper Leadership

Senior Manager, Strategic Insights & Analytics - Category & Shopper Leadership

• United States
• Louisville,White Plains
• Hybrid
• Permanent Full-Time
• Posted: 11 Feb 2026

Senior Manager, Strategic Insights & Analytics - Category & Shopper Leadership

Here at Danone, we are excited to share a fantastic opportunity on our Strategic Insights & Analytics team (SIA). We are seeking a Senior Manager, Strategic Insights & Analytics - Category & Shopper Leadership to help fuel growth across our Plant‑Based Food & Beverage portfolio and the broader category! This high‑impact role reports directly to the Director of Strategic Insights & Analytics – Category & Shopper Leadership.

As a Senior SIA Manager on the Category & Shopper Leadership team, you’ll turn data into insight—and insight into action. You’ll be at the forefront of uncovering the consumer, category, and shopper trends that shape the future of plant‑based eating and drinking – translating them into bold strategies that drive growth for Danone and our Retailer‑Partners alike.

In this role, you’ll be a key architect of category and channel strategies – bringing forward compelling, insight‑rich stories that influence decisions and inspire our retailer‑partners. You’ll leverage an advanced data toolkit, including syndicated scan data (Circana/Nielsen), retailer transaction and loyalty card data (84.51/Scintilla/Dunnhumby), Panel Data (Circana/Nielsen/Numerator), third‑party sources (Mintel/Kantar) and MORE – arming you with the data to deliver clear and actionable recommendations.

You’ll operate as a critical connector across the organization. From Sales and Category Leadership to Brand Management and your SIA peers, you’ll collaborate with cross‑functional teams to design and activate initiatives that advance the Plant-Based Food & Beverage agenda—always with a focus on delivering the Quad‑Win for shoppers, retailers, Danone and the planet.

If you’re energized by the idea of shaping the future of the Plant-Based category, influencing strategy with data, and telling powerful stories that move businesses forward, this is the perfect opportunity for you!

• Operate as the Shopper & Category expert for the organization and our retailer‑partners by leveraging advanced analytics and deep consumer/category/shopper insight.
• Build compelling, data‑backed, category selling materials
• Harness a wide ecosystem of data sources (Circana, Numerator, Mintel, Kantar, Nielsen, and more) to deliver high‑impact insights including sales/share diagnostics, opportunity gap analyses, assortment optimizations, planogram evaluations, shopper/category/retailer 101’s, macro‑trend identification, category/segment performance reporting and more!
• Shape the direction of the Plant-Based Foods & Beverages category by developing long‑range category growth visions and actionable tactics that drive long‑term growth
• Analyze shopper demographic and behavioral data to illuminate how shoppers engage with categories and channels—fueling targeted, insight‑driven strategies.
• Own the identification of Danone’s High‑Priority HERO item lists using key syndicated and panel analysis to help guide our Commercial go‑to‑market strategies
• Support identification of white‑space innovation leveraging emerging category, shopper and market trends
• Leverage expert‑level shelving knowledge to deliver best‑in‑class category shelving recommendations that enhance the shopper experience in store
• Partner with our Digital Shelf and Omni‑Activation teams to develop and deliver Category Strategies that optimize the shopper experience online
• Stay ahead of market shifts by continuously monitoring global trends and evolving behaviors across a diverse set of retail channels
• Operate with urgency and precision, quickly turning around insights, analyses, and presentation support that equips teams to respond to fast‑changing business needs in a dynamic environment.
• Manage and develop an SIA Analyst who currently supports the Plant Based Food & Beverage business

The salary range for this position is $120-150kUSD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal…