Analyst, Digital Shelf Content

Analyst, Digital Shelf Content

Job Location s:
White Plains, NY;
Louisville, CO.

The Analyst, Digital Shelf Content reports to the Manager, Digital Shelf Content and drives the operational execution required to deliver accurate, compliant, and conversion‑ready product detail pages (PDPs). This role owns day‑to‑day workflow coordination, supports content activation, and oversees quality assurance across digital shelf platforms. They partner closely with the Senior Associate Manager, Omni‑Syndication team, Brand team, Legal team, eCommerce Managers, and external Content Agencies to deliver best‑in‑class content on time.

The Analyst ensures content moves efficiently through approvals, meets all retailer requirements, and is activation‑ready for syndication. Additionally, they lead the execution of A/B testing for content effectiveness initiatives and implement AI‑driven insights into PDP elements across projects.

• Support the execution of brand activation content across copy, imagery, and enhanced content for innovation, restage, redesigns, and strategic optimizations.
• Create temporary copy for launches and fast‑turn needs under brand and legal guidance.
• Manage legal feedback collection process and consolidate updates with proper version control.
• Perform final content reviews and validate child SKUs for accuracy and completeness against all feedback.
• Track product lifecycle updates and activation timing to align with execution needs, dependencies and retailer specs in partnership with the Omni‑Syndication team.

• Manage content submission tracking, approval follow‑ups, and internal project status reporting.
• Lead project management documentation hygiene in collaboration with Content agency to ensure cross‑functional materials are organized in SharePoint and Asana.
• Support asset and image spec audits in partnership with agencies and Omni‑Syndication partners.
• Support full integration of Danone BUs into our Digital Shelf content processes and cycles.

• Identify content gaps, inconsistencies, errors and partner to implement corrections.
• Support A/B testing execution and documentation across content effectiveness tools and AI‑driven insights in collaboration with Content Agency and Digital Ecosystems & Capabilities Team.
• Apply approved optimization recommendations across PDP elements in partnership with Content Agency and Omni‑Syndication team.

This position is hybrid and can be based in either White Plains, NY or Louisville, CO.

The base compensation range for this position is $70,000 - $85,000 commensurate with experience. Danone North America additionally offers a performance‑based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

• Highly detail‑oriented and process‑disciplined, with the ability to flag issues early.
• Self‑starting and proactive leadership style - takes initiative and can hit the ground running.
• Collaborative and responsive across cross‑functional partners.
• Comfortable operating within structured workflows and approval systems.
• Creative eye for what will drive consumer conversion.
• Ability to balance analytical and creative mindset.
• Proven strength of building relationships and managing agency partnerships.
• Passion for delivering best in class content to both the consumer and customer.

• Experience with content workflow and approval processes.
• Effective at managing multiple stakeholders and projects & connecting the dots.
• Strong version control and documentation discipline.
• Familiarity with PDP best practices and retailer content requirements.
• Proficiency with Microsoft Office and workflow tools.
• Working knowledge of SEO copy and digital content fundamentals.

• 1‑2 years of experience in digital content, eCommerce coordination,…