Associate Manager, Digital Platforms & Search Strategy
Listed on 2026-03-01
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IT/Tech
Digital Marketing, SEO, Social Media Marketing, Data Analyst
Associate Manager, Digital Platforms & Search Strategy
Job Location s: US-NY-White Plains | US-CO-Louisville
Short Intro and About the JobThe Associate Manager, Digital Platforms & Search Strategy reports to the Manager, Digital Ecosystems & Capabilities and supports the execution of Danone's Digital Ecosystem Roadmap. This role leads organic search (SEO & GEO) strategy execution, manages optimizations and transformations of brand and enterprise websites, and enables cross‑functional teams and agency partners through clear processes and insights. Success in this role is measured by improvements in brand discoverability, site health, content quality, and the operational excellence of Danone's Digital Ecosystem.
Key Responsibilities- Own Danone's organic search execution across SEO, GEO, and emerging AI‑driven discovery.
- Lead brand and agency partners in planning, delivering, and optimizing organic search initiatives aligned to the Digital Ecosystem Roadmap.
- Translate internal and industry insights into optimizations for brand, content, and platform teams.
- Monitor owned and competitive performance, search trends, and AI‑driven discovery signals to inform enterprise strategies.
- Lead ongoing brand and enterprise website optimizations, ensuring content accuracy, accessibility, quality assurance, and alignment with industry best practices.
- Manage technical SEO and platform enhancement projects including platform migrations, template rollouts, page builds, and issue remediation with IT and agency partners.
- Scale Digital Ecosystem execution by creating actionable processes, clear governance frameworks, and upholding quality standards.
- Influence cross‑functional alignment around Digital Ecosystem advancements with brand, digital commerce, IT, insights, sales, and external partners.
- Support the creation and adoption of Digital Ecosystem playbooks, operating models, and training in best practices for modern brand and product discovery.
- Partner with Digital Shelf, Ecosystem, & Capabilities team members to advance digital capabilities and content that live in Digital Ecosystem.
- Manage program budgets, including agency scopes, value forecasting, and performance‑based investments.
This position is hybrid and can be based in either White Plains, NY or Louisville, CO.
Compensation and BenefitsThe base compensation range for this position is $95,000 - $110,000 commensurate with experience. Danone North America additionally offers a performance‑based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
AboutYou Behaviors
- Effective communicator, highly organized, and coachable.
- Demonstrated time management skills and agility for shifting timelines.
- Strong attention to detail with a focus on quality execution.
- Proven performer who takes initiative and ownership of deliverables.
- Collaborative team player who contributes to a diverse and agile culture.
- Comfortable working in a fast‑paced, dynamic digital environment.
- Curious and motivated by search innovation, including AI‑driven discovery and emerging capabilities.
- Working knowledge of SEO best practices, including content optimization, technical fundamentals, and performance measurement.
- Proven project management leadership among cross‑functional partners.
- Experience supporting content‑led SEO programs and collaborating with brand and agency partners.
- Familiarity with GEO concepts, AI‑influenced search experiences, and how LLMs surface brand content.
- Experience with technical website audits and platform improvements.
- Strong analytical skills with the ability to translate data into actionable insights and clear stories.
- Strong reading, writing, and editing skills for written content and communications.
- Proficiency in Microsoft 365 (Excel, PowerPoint, Copilot).
- Experience with SEO tools including GSC, GA4, SEMrush, Screaming Frog, and CMS platforms.
- Bachelor's degree or…
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