Director of User Experience

The UX Director serves as the strategic leader who oversees the user experience, product strategy, and technical execution for  and  The Director acts as a trusted advisor to the C‑suite, translating high‑level business objectives into seamless, high‑converting digital experiences while mentoring a cross‑functional team of designers and developers.

• Executive Voice: Serve as the primary digital advisor to C‑suite executives to shape and deliver the multi‑brand website vision.
• Product Strategy: Lead cross‑functional teams to break down complex business problems into actionable, on‑time product deliveries.
• Product Management: Oversee day‑to‑day project life cycles, team communications, and development efforts from planning to execution.
• Coach & Mentor: Develop team talent and standardize modern UX/UI processes, artifacts, and tools across the organization.

• Consult with C‑suite executives to align digital initiatives with overarching corporate business objectives.
• Influence stakeholders and facilitate decision‑making to prioritize the upcoming product roadmap.
• Present performance analysis, ROI metrics, and digital health share outs regularly to executive leadership.

• Drive value across the entire lifecycle from ideation, scoping, and definition to final product delivery.
• Translate business goals and user data into user flows, feature maps, user stories, and technical requirements.
• Coordinate development efforts across Agile teams, ensuring transparency, status tracking, and clear milestones.
• Manage complex multi‑brand architectures to ensure operational consistency across five distinct web properties.
• Run Build vs. Buy analyses to evaluate third‑party tools against in‑house development.

• Evaluate end‑user needs using qualitative and quantitative methods, including interviews, usability testing, and ethnography.
• Design and facilitate design thinking, empathy‑building, and ideation workshops for cross‑functional teams.
• Support the creation of omnichannel Journey Maps, Experience Maps, and Service Blueprints.
• Partner with UI/UX designers to build testable prototypes that validate hypotheses for high‑impact opportunities.

• Partner with data analytics teams to launch new website initiatives informed by deep digital insights.
• Own the Conversion Rate Optimization (CRO) strategy by running continuous A/B tests on imagery, copy, and layouts.
• Drive organic traffic acquisition by implementing robust Search Engine Optimization (SEO) best practices.
• Lead website marketing implementation, asset organization, and promotional rollout strategies.
• Coordinate with IT, Inventory, and Retail Operations to ensure website data reflects daily operational changes.
• Provide technical guidance to the brand marketing teams to maximize the use of existing website functionality.

• Design System Governance: Oversee the creation and maintenance of a centralized UI design system to ensure brand consistency and scaling efficiency across all five web properties.
• Digital Accessibility & Compliance: Ensure all digital experiences comply with WCAG 2.1/2.2 AA standards and ADA legal requirements.
• Data Privacy Compliance: Partner with Legal and IT to ensure user experience workflows honor CCPA, GDPR, and modern data privacy regulations.
• Core Web Vitals Optimization: Collaborate with engineering to monitor and optimize site speed, performance metrics, and mobile responsiveness for better search rankings.

• Experience: 7+ years in product management, digital marketing, UX leadership, or digital strategy.
• Leadership: Proven track record managing cross‑functional teams of designers, engineers, and marketers.
• Methodologies: Thorough understanding of Agile principles, scrum frameworks, and modern software development life cycles.
• Expertise: Deep knowledge of UX/UI best practices, information architecture, and user‑centric design principles.
• Technical Acumen: Strong business acumen blended with the technical aptitude required to negotiate with engineering…