Director of Digital Experience

Location
:
White Plains, NY (100% onsite)

Schedule
:
Full-Time

Compensation
: DOE 175k-220k (plus medical benefits & 401k)

The Digital Experience Director serves as the strategic leader who oversees the user experience, product strategy, and technical execution for two of our brands' websites. The Director acts as a trusted advisor to the C-suite, translating high-level business objectives into seamless, high-converting digital experiences while mentoring a cross-functional team of designers and developers.

Executive Voice:
Serve as the primary digital advisor to C-suite executives to shape and deliver the multi-brand website vision.

Product Strategy:
Lead cross-functional teams to break down complex business problems into actionable, on-time product deliveries.

Product Management:
Oversee day-to-day project life cycles, team communications, and development efforts from planning to execution.

Coach & Mentor:
Develop team talent and standardize modern UX/UI processes, artifacts, and tools across the organization.

Consult with C-suite executives to align digital initiatives with overarching corporate business objectives.

Influence stakeholders and facilitate decision-making to prioritize the upcoming product roadmap.

Present performance analysis, ROI metrics, and digital health share-outs regularly to executive leadership.

Drive value across the entire lifecycle from ideation, scoping, and definition to final product delivery.

Translate business goals and user data into user flows, feature maps, user stories, and technical requirements.

Coordinate development efforts across Agile teams, ensuring transparency, status tracking, and clear milestones.

Manage complex multi-brand architectures to ensure operational consistency across five distinct web properties.

Run Build vs. Buy analyses to evaluate third-party tools against in-house development.

Evaluate end-user needs using qualitative and quantitative methods, including interviews, usability testing, and ethnography.

Design and facilitate design thinking, empathy-building, and ideation workshops for cross-functional teams.

Support the creation of omnichannel Journey Maps, Experience Maps, and Service Blueprints.

Partner with UI/UX designers to build testable prototypes that validate hypotheses for high-impact opportunities.

Partner with data analytics teams to launch new website initiatives informed by deep digital insights.

Own the Conversion Rate Optimization (CRO) strategy by running continuous A/B tests on imagery, copy, and layouts.

Drive organic traffic acquisition by implementing robust Search Engine Optimization (SEO) best practices.

Lead website marketing implementation, asset organization, and promotional rollout strategies.

Coordinate with IT, Inventory, and Retail Operations to ensure website data reflects daily operational changes.

Provide technical guidance to the brand marketing teams to maximize the use of existing website functionality.

Design System Governance:
Oversee the creation and maintenance of a centralized UI design system to ensure brand consistency and scaling efficiency across all five web properties.

Digital Accessibility & Compliance:
Ensure all digital experiences comply with WCAG 2.1/2.2 AA standards and ADA legal requirements.

Data Privacy Compliance:
Partner with Legal and IT to ensure user experience workflows honor CCPA, GDPR, and modern data privacy regulations.

Core Web Vitals Optimization:
Collaborate with engineering to monitor and optimize site speed, performance metrics, and mobile responsiveness for better search rankings.

Experience:

7+ years in product management, digital marketing, UX leadership, or digital strategy.

Leadership:
Proven track record managing cross-functional teams of designers, engineers, and marketers.

Methodologies:
Thorough understanding of Agile principles, scrum frameworks, and modern software development life cycles.

Expertise:
Deep knowledge of UX/UI best practices, information architecture, and user-centric design principles.

Technical Acumen:
Strong business acumen blended with the technical aptitude required to negotiate with engineering teams.

Communication:
Exceptional oral, written, presentation, and workshop facilitation skills tailored for C-suite audiences.

• Adaptability:
  High executive function with the ability to manage multiple shifting priorities with minimal supervision.

We do consider applications from qualified candidates with prior arrests and conviction records, in accordance with applicable regulations.

Work authorization:
At this time, we are unable to offer employment sponsorship.