CRM, Email & SMS Marketing Manager

Location: City of White Plains

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be
** purpose-led**,
** resilient
* * and
** positive
* * to succeed here because we expect pace and
** agility**, we insist on
** collaboration
* * and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click “Apply” to get started.
*
* PURPOSE:

** The CRM, Email & SMS Marketing Manager plays a critical role in driving customer engagement, retention, and lifetime value through the planning, execution, and optimization of Godiva’s Ecommerce life-cycle marketing program. This role blends strategy, creativity, copy-writing and analytics to deliver best-in-class communication experiences across email and SMS, ensuring every touchpoint reflects brand storytelling while achieving measurable business outcomes.
Reporting to the Director of eCommerce, this role partners closely with Brand, Creative, Analytics, and Paid Media teams to deliver personalized, data-driven marketing initiatives that balance content and commerce, campaigns and journeys, and brand storytelling with performance KPIs.
** KEY

ACCOUNTABILITIES AND DELIVERABLES:
** Campaign Planning & Execution
* Own and maintain the email and SMS campaign calendar, ensuring alignment with brand priorities, merchandising strategies, and business goals.
* Manage the briefing process and coordinate with creative partners for asset delivery, QA, and timely deployment of campaigns.
* Create and schedule all marketing and triggered sends using Godiva’s ESP and SMS platforms.
* Partner with the eCommerce and Merchandising teams to align channel communications with launches, promotions, and editorial moments.
* Support brand storytelling that supports Godiva’s premium luxury positioning, emphasizing craftsmanship, quality, ingredients and experience.
* Manage execution of campaigns from start to finish, including campaign strategy, creative briefs, copywriting, segmentation, QA, deployment, and post-send reporting.
* Develop copy for SMS and email content, subject lines, preview text, CTAs, etc.

Life-cycle Marketing & Strategy
* Own the end-to-end CRM, email, and SMS marketing strategy, from acquisition through post-purchase retention and reactivation.
* Build and optimize automated lifecycle journeys (e.g., Welcome Series, Abandoned Cart/Browse, Post-Purchase, Loyalty, Winback, Milestones).
* Develop robust A/B testing programs to drive continuous improvement in engagement, conversion, and revenue performance.
* Partner with internal teams to ensure segmentation and personalization strategies align with broader CRM goals and customer insights.
* • Collaborate with cross-functional partners to create campaigns that balance brand storytelling with commerce-driving CTAs.Analytics, Insights & Optimization
* Track and analyze key channel KPIs including open rates, CTR, CVR, unsubscribe rates, and revenue per send.
* Conduct post-campaign analysis and share insights to inform future strategy and creative decisions.
* Partner with Analytics team to deliver weekly and monthly reporting, highlighting performance trends and opportunities for growth.
* Lead testing and optimization across creative, send times, segmentation, and offer structures to maximize engagement and ROI.
* Monitor industry trends and competitive benchmarks to inform strategy and maintain best-in-class practices.

Collaboration & Cross-Functional Alignment
* Work closely with Brand, Creative, and eCommerce teams to ensure consistent messaging across channels.
* Partner with Analytics and Paid Media to align CRM segmentation with cross-channel targeting and audience management.
* Own the day-to-day relationship with our Email  and SMS providers. Coordinate with external vendors and agencies to ensure flawless campaign execution and reporting accuracy.
*…