Marketing Director

Edu Tek, a well-established IT Services and Software Development firm, is seeking a dynamic and driven Marketing professional to join our team. This role will play a key part in supporting and empowering our Sales team through strategic marketing initiatives, lead generation, and brand growth efforts. If you are energetic, motivated, and passionate about creating impact through marketing, we'd love to hear from you.

Role: Marketing Director

Location: White Plains, NY - Hybrid/Office Based

Company: Edu Tek Ltd - Mid-Sized IT Managed Services Provider (MSP)

Compensation: $90,000 - $115,000 base + performance bonus benefits, and hybrid flexibility in White Plains, NY.

About the Role

Edu Tek is looking for a strategic, hands-on Marketing Director to own and scale our marketing function. This role sits at the intersection of brand, awareness, and revenue generation, with clear accountability for pipeline contribution, marketing performance, and go-to-market execution.

You'll be responsible for shaping our brand in a competitive MSP landscape, building predictable demand programs, and delivering clear reporting that connects marketing activity to business outcomes. This is a senior role with real influence-ideal for someone who enjoys both strategy and execution in a growth-focused B2B/technology environment.

Strategy & Leadership

• Own the overall marketing strategy aligned to company growth goals and sales targets
• Act as a senior partner to Sales and Leadership, translating business objectives into measurable marketing initiatives
• Define ICPs, buyer personas, positioning, and messaging for core MSP services and solutions
• Manage and develop internal marketing resources and external agencies/partners as needed

Brand & Awareness

• Lead brand strategy, messaging, and visual identity to ensure consistency across all channels
• Drive awareness programs including content marketing, PR, thought leadership, events, and partnerships
• Oversee website strategy, SEO, and digital presence to support credibility and conversion
• Position the company as a trusted IT partner for mid-market organizations

Demand Generation

• Design, execute, and optimize multi-channel demand generation programs (digital, email, paid media, events, webinars, ABM, etc.)
• Own campaign planning from concept through execution and optimization
• Work closely with Sales to ensure lead quality, lifecycle alignment, and effective handoff processes
• Build scalable programs that generate predictable pipeline and revenue impact

Reporting & Analytics

• Define and track marketing KPIs including MQLs, pipeline contribution, CAC, ROI, and conversion rates
• Deliver clear, actionable reporting to leadership that ties marketing performance to revenue outcomes
• Continuously test, learn, and optimize campaigns based on data and insights
• Own marketing systems and data hygiene (CRM, marketing automation, analytics tools)

Operational Excellence

• Manage the marketing budget and allocate spend based on performance and priorities
• Oversee vendor relationships, tools, and platforms
• Ensure marketing processes are documented, repeatable, and scalable

What We're Looking For

• 7 - 10+ years of B2B marketing experience, ideally within an MSP, IT Services, SaaS, or technology-driven environment
• Proven experience owning demand generation and pipeline outcomes
• Strong understanding of mid-market B2B buying cycles and sales alignment
• Hands-on experience with CRM and marketing automation platforms (e.g., Hub Spot, Salesforce, etc.)
• Data-driven mindset with the ability to turn insights into action
• Strategic thinker who's equally comfortable rolling up their sleeves
• Excellent communication and stakeholder management skills

Why Join Us?

• Senior-level role with real ownership and visibility
• Opportunity to shape and scale the marketing function
• Collaborative leadership team focused on growth
• Competitive compensation package including base salary, bonus, and benefits
• Hybrid working model based in White Plains, NY

Benefits

• Health, Dental & Vision Insurance (company-subsidized)
• 401(k) with company match
• Company sponsored Life Insurance, STD & LTD Benefits
• Generous PTO days plus holidays
• Hybrid work model (White Plains office + remote flexibility)
• Professional development budget (conferences, certifications, training)
• Mileage & cell phone Reimbursement