Marketing Director

Job Title Marketing Director

Job Description Summary The Marketing Director, ABD Hub is responsible for leading a high-performing team of marketing strategists, proposal professionals, and creative designers who support the firm’s most strategic and high-profile pursuits across the Americas. The role oversees the delivery of best-in-class marketing, pursuit strategy, proposal development, presentation support, and creative services that contribute to revenue growth and strengthen Cushman & Wakefield’s competitive position.

As a player-coach, the Marketing Director provides leadership, direction, and oversight for complex pursuits while driving operational excellence across the ABD Hub. This position partners closely with Local Markets Marketing, service line marketing, business development leaders, and corporate marketing teams to ensure consistent execution, exceptional quality, and seamless collaboration across markets.

The Marketing Director is responsible for developing talent, optimizing team resources, establishing best practices, and driving continuous improvement initiatives that enhance efficiency, innovation, and service delivery.

Job Description Responsibilities:

Lead, coach, and develop a team of marketing professionals and creative designers supporting strategic pursuits across all markets and service lines.

Establish team priorities, service standards, and performance expectations to ensure delivery of high-quality, client-focused marketing support.

Serve as a trusted advisor to business development leaders, marketers, and brokerage professionals on pursuit strategy, client messaging, and presentation development.

Provide strategic oversight for the firm’s most visible and complex pursuits, ensuring effective positioning, differentiation, and resource alignment.

Drive proposal and presentation strategy, including:

Pursuit planning and messaging development

Creative strategy and visual storytelling

Competitive positioning and differentiators

Resource allocation and team coordination

Cross-functional collaboration

Executive presentation support

Oversee quality control for proposals, presentations, and client-facing deliverables to ensure consistency with brand standards and pursuit best practices.

Partner with Local Markets Marketing and business leaders to align pursuit resources with business priorities and revenue opportunities.

Develop and implement scalable processes, templates, and tools that improve efficiency, consistency, and overall team effectiveness.

Foster collaboration across marketing, business development, research, service line, and creative teams to deliver integrated solutions for clients.

Monitor team capacity and workload to ensure efficient utilization and effective prioritization of resources.

Leverage performance metrics, operational data, and business feedback to drive continuous improvement and inform strategic decisions.

Identify and implement opportunities to enhance productivity through technology, automation, AI-enabled tools, and process improvements.

Drive innovation and elevate the strategic value, creativity, and impact of pursuit support services.

Establish and share best practices, lessons learned, and success stories across the marketing organization.

Partner with senior marketing leadership on strategic initiatives, organizational planning, and continuous improvement efforts.

Qualifications:

10+ years of experience in marketing, business development, pursuit management, communications, or related professional services environments.

Bachelor’s degree required.

Demonstrated success leading high-performing teams in a fast-paced, client-focused environment.

Proven experience supporting complex pursuits, strategic business development initiatives, and executive-level presentations.

Strong understanding of pursuit strategy, proposal development, business development processes, and client engagement best practices.

Experience managing multiple priorities and stakeholders across a matrixed organization.

Demonstrated success leading operational improvements and implementing scalable processes and solutions.

Commercial Real Estate experience preferred; professional services…