Director, CTV Media Strategy & Activation

The Director, CTV Media Strategy & Activation plays an important role within our Digital Video Media team. He/she will drive strategic planning and activation of all forms of Digital Video with a particular focus on Connected TV campaigns. This individual will be our leading edge for innovation, test-and-learn opportunities and marketplace relationships in the CTV space for the agency and in close partnership with our clients.

• Champion CTV and Digital Video Innovation
• Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more
• Responsible for shaping the vision and overarching strategy for Digital Video Planning
• Act as a thought leader, standardize best practices, and streamline efficiencies & automation
• Develop POVs on industry trends related to Digital Video and build senior-level client relationships
• Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists
• Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders
• Oversee development of effective performance and brand-building strategies specific to digital video
• Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech

• Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns
• Report on department performance, progress against goals, and future strategies with senior executives
  
  Manage digital video processes; ensuring they are current, effective, and adopted across the practice
• Align programmatic initiatives with broader marketing and business objectives
• Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant – effectively understanding DSP strengths, areas of improvement and workflows
• Ensure quality of work across digital video practices consistently meets Agency’s standards
• Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations

• Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments (moved from strategic section)
• Drive the development of departmental processes, standards, and best practices (moved from responsibilities section)
  Define the department’s objectives and ensure alignment with the Agency’s mission and goals (moved from responsibilities section)
• Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies
• Identify opportunities for growth and expansion in digital video advertising services
• Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video
• Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs
• Maintain oversight of Digital Video – Performance Media POV development

• Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
• 8+ years of hands‑on experience, with a focus on digital video planning and activation
• Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
• Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
• A…