Marketing Specialist

Berkshire Hathaway Home Services Pen Fed Realty (Pen Fed Realty), a wholly owned subsidiary of Pen Fed Credit Union (Pen Fed), is hiring a (Hybrid) Marketing Specialist at our Southlake, Texas;
Santa Rosa Beach, Florida;
Eisenhower, Virgina or East Wichita, Kansas office. The primary purpose of this job is to be a multi-disciplinary marketer, moving fluidly between design, strategy, and execution to support our company and our customers (Real Estate Agents). The incumbent should be able to design "scroll-stopping" digital content or crafting a social media campaign with an influencer mindset; and editing short-form video content, exploring AI tools for innovation, or curating high-impact communications for our internal network.

The incumbent should have an impeccable eye for visual design and a strong command of social media. Beyond these core skills, the incumbent will possess a passion or aptitude for our key growth areas: video storytelling (creating engaging short-form content), web content strategy (managing our intranet and blog resources), or digital communications (crafting newsletters and email campaigns). We will leverage their unique strengths to help drive our collective success.

This role will strengthen our brand reputation through high-caliber visuals, engaging content, and strategic insights.

Equivalent combination of education and experience is considered.

• Bachelor's or equivalent experience. Minimum of two (2) years’ experience in marketing, graphic design, social media management, or digital content creation.
• Visual Portfolio: A strong portfolio (or social links) demonstrating an eye for design and video storytelling capabilities is required.
• Visual Storytelling:
  Photography, videography, and video editing skills are a strong advantage. Must be able to capture the moment and edit it into a compelling story.
• The Digital Toolkit:
  Proficiency in design software and online design tools (e.g., Adobe Creative Suite, Canva) is essential. Must also be fluent in office productivity suites, including Google Workspace (Docs, Sheets, Slides).
• Social Fluency:
  Advanced knowledge of social media platforms, trends, algorithms, and best practices (Facebook, Instagram, Linked In, You Tube, Tik Tok). Experience with Meta Ads Manager is an advantage. Incumbents must understand how to drive engagement, not just post pictures.
• Trend Spotting:
  Stay up to date with the latest trends and best practices in graphic design, AI tools, social media, online marketing, lead generation, and measurement.
• Communication Style:
  Solid creative writing and communication skills are required (e.g., company communications, social media, website, & collateral copy). This role requires a skilled communicator who can write "human" copy—clever, clear, and engaging—rather than stiff corporate jargon.
• Agile & Self-Driven:
  Must be a self-motivated self-starter who thrives in a fast-paced, remote-first environment, with the ability to manage multiple projects concurrently, shift priorities to meet business requirements, and deliver high-quality work without constant supervision.
• Execution & Detail:
  Experience in taking solutions from ideas to implementation. You must possess meticulous attention to detail and be highly organized creativity needs structure to succeed.
• Mentorship Mindset:
  Be forward-thinking and team-oriented, with the ability to educate and train others in the use of technology and marketing strategies.
• Industry Knowledge:
  Familiarity with real estate and its terminology is a plus (but if you are a quick learner, we can teach you the lingo).

• Graphic Design & Creative Strategy:
  Apply passion, skill, and impeccable creative eye to design high-quality visual assets, executing projects from concept to delivery—including, but not limited to digital graphics, social media content, web banners, digital advertisements, brochures, flyers, signage, and publications.
• Social Media Growth & Brand Storytelling:
  Manage and elevate our social channels (Facebook, Instagram, Linked In, You Tube, Tik Tok, etc.) with a "social media influencer mindset." Produce high-engagement content that shatters the "best…