Federal Marketing Principal Specialist

Description & Requirements

Maximus is seeking a strategic and results-oriented Federal Marketing Principal Specialist to lead integrated marketing initiatives supporting our Federal Markets:
Defense, Civilian, Federal Healthcare, National Security, and Space Sector business. This highly visible role serves as a critical partner to business development, capture, and growth leaders by developing and executing targeted marketing strategies that drive market awareness, customer engagement, and pipeline growth across federal agencies and mission-focused organizations.

The Federal Marketing Principal Specialist will translate complex technical capabilities into compelling, mission-relevant messaging and value propositions that resonate with government decision-makers and acquisition stakeholders. This individual will leverage deep knowledge of the federal defense marketplace, Department of Defense (DoD) priorities, acquisition processes, budget cycles and emerging industry trends to develop impactful campaigns, sales enablement programs, executive communications, and customer engagement experiences.

• Develop and drive integrated marketing strategies tailored to Defense, National Security and the Space Sector. Strategies will be built annually/quarterly, include demand generation, account-based marketing and pipeline support for key franchise deals.
• Translate technical capabilities into mission-relevant value propositions for government stakeholders.
• Monitor Defense and National Security trends, agency priorities, budget cycles and competitive landscape.
• Responsible for leading the development of sales enablement strategy and client-ready marketing materials, pitch decks, demos, and sales‑related support materials, ensuring alignment to marketing objectives and business development outcomes.
• Responsible for leading the strategy and execution for major defense conferences and industry events, industry days, industry event briefings, round tables, and other immersive client experiences.
• Lead the execution and optimization of marketing efforts for the Federal Defense and National Security sector, aligning marketing campaigns to overall business growth objectives and influencing campaign performance.

• Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.
• Strong understanding of Fed acquisition process, DOD structure and mission priorities, excellent writing and storytelling, project management, data driven decision making and collaboration required.

• Must have 5-7 years of Marketing experience supporting a Federal Enterprise business including DoD (Department of Defense), Civilian and/or Federal Healthcare.
• Proficient with Salesforce, Power BI analytics, and AI automation platforms.
• Experience managing enterprise marketing campaign budgets and tactics, along with tracking ROI across multi-channel campaigns.

Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards.

Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at

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