Digital Marketing Strategist

McCurdy Real Estate & Auction is seeking a data-driven and innovative Digital Marketing & Analytics Specialist to lead our paid digital advertising efforts and optimize marketing performance through analytics and continuous improvement. This full-time, in-office role is responsible for managing digital advertising campaigns, monitoring performance, and delivering insights that drive results for our company and clients.

The ideal candidate is analytical, detail-oriented, and passionate about leveraging data, emerging technologies, and digital marketing strategies to improve performance and drive growth.

• Develop, launch, and optimize paid digital advertising campaigns across Google, Meta, Linked In, and other relevant platforms.
• Build audience targeting strategies that maximize property exposure and attract qualified buyers and sellers.
• Conduct keyword research and create compelling ad copy that drives engagement and conversions.
• Monitor campaign performance, identify opportunities for improvement, and implement data-driven optimizations.
• Test and evaluate new advertising strategies, platforms, and opportunities.

• Own digital marketing reporting and performance measurement across campaigns, website activity, and auction initiatives.
• Develop dashboards and reports that provide actionable insights for leadership, auctioneers, and the marketing team.
• Analyze marketing and website data to identify trends, opportunities, and performance gaps.
• Present findings and recommendations that support strategic decision-making and improve marketing effectiveness.

• Implement and maintain SEO best practices and AI-driven strategies to improve organic visibility and website performance.
• Manage conversion tracking and ensure accurate measurement of key website actions and user behaviors.
• Collaborate with leadership and technology teams to improve data collection, reporting capabilities, and website functionality.
• Recommend website enhancements that improve user experience and drive conversions.

• Stay informed on digital marketing trends, AI technologies, and advertising platform updates.
• Research and recommend new tools, automations, and processes that improve marketing effectiveness and efficiency.
• Identify opportunities to enhance reporting, lead nurturing, and the seller and bidder experience.
• Contribute data-driven insights and innovative ideas that support company growth.

• Bachelor's degree in Marketing, Business Analytics, Communications, or a related field.
• 5± years of experience in digital marketing, paid advertising, marketing analytics, or a related role.
• Experience managing campaigns within Google Ads, Meta Ads Manager, and other digital advertising platforms.
• Strong analytical skills and experience with Google Analytics, Looker Studio, or similar reporting and dashboard tools.
• Understanding of SEO principles and website optimization techniques.
• Ability to interpret data and translate insights into actionable recommendations.
• Strong project management and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Strong attention to detail, problem-solving abilities, and a continuous improvement mindset.

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance