Hubspot Expert

Company Description Genesis Health Clubs is a leading fitness organization and the largest privately held health club enterprise in the United States. Headquartered in Wichita, Kansas, Genesis operates 70 health clubs across eleven states and continues to grow quickly. The company promotes better living for people of all ages through physical fitness, sports, and wellness-focused services. Members benefit from results-driven personal training, innovative group fitness classes, and state-of-the-art equipment, with many locations also offering tennis and aquatics programs.

Team members join a fast-paced, expansion-oriented environment with opportunities to impact member experiences and organizational growth.

Role Description The Hub Spot Expert is a full-time, on-site role based in Wichita, KS. This position is responsible for configuring, managing, and optimizing Hub Spot CRM, Marketing Hub, and related tools to support lead generation, member engagement, and retention initiatives. Day-to-day tasks include building and refining workflows, managing contact segmentation, creating and tracking email campaigns, and maintaining data quality and reporting dashboards.

The Hub Spot Expert collaborates with marketing, sales, and operations teams to align platform usage with business goals, improve processes, and support multi-location campaigns. This role also monitors performance metrics, troubleshoots issues, and recommends enhancements to ensure the platform is used effectively across the organization.

Qualifications

• Demonstrated expertise in Hub Spot CRM and Marketing Hub, including workflow automation, contact segmentation, and campaign management.
• Strong skills in marketing operations and analytics, such as building dashboards, tracking KPIs, and translating data into actionable insights.
• Experience with email marketing best practices, lead nurturing strategies, and lifecycle marketing in a multi-location or multi-brand environment.
• Solid understanding of digital marketing concepts, including inbound marketing, SEO fundamentals, and integration with social and paid channels.
• Ability to collaborate with cross-functional teams, gather requirements, document processes, and train team members on Hub Spot usage.
• Attention to detail in data management, including data hygiene, list management, and compliance with privacy and consent regulations.
• Preferably 2–4 years of experience in a Hub Spot-focused role within marketing, sales operations, or CRM administration.
• Bachelor’s degree in marketing, business, communications, information systems, or related field, or equivalent practical experience.
• Experience in the fitness, wellness, or membership-based industry is a plus.
• Comfort working on-site in a fast-paced environment and managing multiple projects and deadlines.