Strategies Analyst

We recognize that in order to meet the needs of our communities, we must represent our communities. Our success relies on creating a culture where we have diverse perspectives and a true sense of belonging. This is a journey, and we pledge to do more than simply check the box.

• Comprehensive medical insurance plan
• Dental and vision insurance
• Generous paid-time-off
• 12 paid holidays
• 401(k) plan
• Wellness program
• Tuition assistance
• Employee loan discount
• Employee Assistance Program (EAP)
• Life and disability coverage

• Career development and pathing opportunities to move into leadership roles or other lines of business within MCU such as Commercial Lending, Finance, Marketing, Underwriting, Member Solutions, Training, Human Resources, and more.
• Supportive and engaging work environment.
• A wellness and sustainable work culture that puts family, Mother Nature, our community, and your health first.
• A work environment that encourages personal as much as professional growth, teamwork to make the dream work, and treating everyone equally.
• Studies have shown that individuals from marginalized and or historically underrepresented groups may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Meritrust Credit Union, even if you don’t meet every one of our qualifications listed.

This is a full-time position working 40 hours a week, Monday-Friday 9:00am - 5:00pm.

The Growth Strategies Analyst plays a pivotal role in supporting strategic growth initiatives contributing to the credit union’s revenue and growth. Using data-driven insights, the analyst will attract new members, enhance member engagement, and foster member loyalty with a focus on deposit growth. The role involves analyzing market trends, member data, and financial performance to identify opportunities for engagement and increased profitability of the credit union.

• Measure member experience through KPIs such as NPS, Overall Satisfaction and member engagement.
• Design loyalty programs that reward members for their engagement and purchases, personalizing these rewards based on desired member behaviors.
• Create detailed maps of the customer journey to understand the various touchpoints and interactions customers have with the brand, helping to personalize the experience at each stage.
• Research and analyze customer attrition to understand the forces that cause members to leave the credit union and propose strategies to decrease erosion of the customer base.
• Define and segment the target audience based on demographics, behaviors, and preferences to tailor acquisition and engagement strategies.
• Analyze member behavior and preferences to support customer relationship management.
• Foster a sense of community among members through forums, social media groups, and events, encouraging interaction and peer support.
• Work closely with marketing to ensure alignment in messaging and strategies, leveraging marketing campaigns to drive new member acquisitions and engagement.
• Ensure consistent and cohesive engagement across various channels such as email, social media, and live chat to meet members where they are.
• Continuously gather insights into customer preferences, behaviors, and pain points to tailor engagement strategies.
• Track key metrics related to member engagement and loyalty.
• Identify and target high-value member segments using the Wharton customer centricity model.
• Track and analyze marketing campaign performance.
• Implement behavioral targeting techniques to engage members based on their online actions such as website visits, abandoned carts, and previous purchases.
• Develop and implement various lead generation tactics such as content marketing, social media outreach, and paid advertising to attract new members.
• Research best practices, analytical playbooks, case studies, and innovative approaches to become an industry thought leader and advise leadership on how consumers shop for products online.
• Gather and analyze data on local market conditions, competitor strategies, and industry trends to inform growth opportunities.