Sales Director

Spring Arbor Senior Living - Williamsburg, 935 Capitol Landing Road, Williamsburg, Virginia, United States of America

Posted Friday, May 22, 2026 at 4:00 AM

Are you a relationship-driven sales professional who thrives on building meaningful connections, growing community partnerships, and helping families navigate important life transitions?

Spring Arbor Senior Living - Williamsburg is seeking an experienced Director of Sales to lead occupancy growth and sales initiatives within our Assisted Living & Memory Care community in Williamsburg.

Compensation: $75,000 base salary + competitive commission structure on move-ins

At Spring Arbor, we are committed to creating meaningful experiences for residents, families, and team members alike. This is an opportunity to join a supportive, mission-driven organization where your impact truly matters.

• Minimum 3 years of sales experience in senior living, healthcare, hospitality, or relationship-based sales
• Proven success building referral partnerships, generating leads, and closing sales
• Passion for serving seniors and supporting families through transitional moments
• Strong communication, presentation, and organizational skills
• Self-motivated, goal-oriented, and energized by networking and community outreach

• Conduct community tours and guide prospective residents and families through the decision-making process using relationship-based selling techniques
• Build and maintain referral relationships within the local healthcare and professional community
• Develop and execute strategic sales plans to maximize tours, lead generation, and move-ins
• Coordinate move-ins and move-outs in partnership with Maintenance and Housekeeping teams
• Promote a strong customer service culture across all departments
• Enhance community visibility through networking, outreach, and public relations efforts
• Recruit, coach, motivate, and manage Sales & Marketing team members when applicable
• Assist with scheduling and staffing coverage for the Sales & Marketing department
• Monitor payroll and timekeeping accuracy in partnership with the Business Office Manager
• Manage sales and marketing budgets within approved guidelines

• Bachelor’s Degree in Business, Marketing, Communications, or related field preferred (equivalent experience considered)