Associate Director, Affinity & Generational Engagement

Associate Director, Affinity & Generational Engagement

The Associate Director of Affinity & Generational Engagement is a critical role on the Alumni Engagement team in the Office of University Advancement at William & Mary. Alumni Engagement ensures that all W&M alumni are engaged, involved, represented, and encouraged to be active with, informed about, and supportive of William & Mary. The Associate Director of Affinity & Generational Engagement reports to the Senior Director, Alumni Engagement and is responsible for engagement and event programming for a portfolio of alumni and students based on their affinity, generational and class affiliations.

The Associate Director's areas of responsibility include supporting strategic program development and execution as well as volunteer management. The Associate Director will work with the Senior Director to develop and execute strategies that maximize and leverage in-person and virtual alumni engagement opportunities to encourage greater connections between alumni and to alma mater. The Associate Director is responsible for program documentation, metrics, analysis, annual reporting activity and budgeting, which includes utilization of university and William & Mary Alumni Association funds.

The Associate Director leads a team of two Assistant Directors and collaborates with colleagues across University Advancement and campus. The Associate Director will help foster a culture of belonging that provides opportunity for all people and perspectives. This is a hybrid position based in Williamsburg, VA, that offers a flexible work environment.

• Bachelor's degree in a related field or the equivalent combination of education, experience, and training.
• Strong knowledge of volunteer management, with the demonstrated ability to train and manage volunteers, develop goals and strategies for alumni, and coordinate effective alumni engagement opportunities or special events. (Typically, 3+ years)
• Demonstrated experience in alumni relations, fundraising, volunteer management or related field. (Typically, 3+ years)
• Strong customer service skills, oral and written communication skills, and the ability to work effectively with a variety of internal and external constituencies.
• Strong administrative and project coordination experience with the demonstrated ability to plan, manage and track projects through completion.
• Strong problem solving, analytical, and organizational skills, with the ability to balance competing priorities.
• Ability to develop positive, strategic working relationships among Advancement and campus partners to help in the university's overall fundraising initiatives.
• Experience managing a budget.

• Knowledge of the campus, mission and traditions of William & Mary.
• Ability to train, coordinate, and manage direct reports who serve multiple constituencies.
• Demonstrated skills using online event registration systems as well as experience with Blackbaud or other Customer Relationship Management (CRM) system.
• Experience working in marketing. (Typically, 3+ years)
• Experience in resolving staffing and logistical and other on-site issues.

• Flexibility is required as this position is subject to overtime during high peak times (including occasional evenings and weekends around college events and deadlines), as directed.
• Flexibility and ability to travel as needed.
• Must be able to lift 25 lbs.

40% - Strategic Program Development & Execution:

• Work with Senior Director, Alumni Engagement to design and implement strategy to engage, cultivate, and educate alumni, parents, family, friends and students on professional, intellectual, cultural and social levels to encourage greater connection with each other and to William & Mary. Execute innovative strategy for both in-person and online affinity and generational-based student and alumni engagement.
• Create and implement processes and metrics to identify, engage, track, and develop engagement pipeline through in-person and online engagement opportunities, including targeted outreach, registration, attendance, and follow-up.
• Collaborate across Advancement teams-including Alumni Engagement, Strategic Events, Career Development & Professional Engagement, Annual Giving & Philanthropic Engagement, and University Development-to execute engagement activities that best leverage and deploy volunteer, Advancement, and campus resources.
• Align engagement strategies with broader university and Advancement goals.
• Continuously research trends and best practices to enhance affinity, generational, and class-based programming.
• Collaborate with the Strategic Events team to align events and programming experiences with university-wide strategies.
• Work with the Strategic Events team to track and assess ROI for alumni engagement events and programs, with a specific focus on regional engagement.
• Drive annual reporting activity, strategic plans, metrics, and budgeting for affinity, generational and class…