Director of Sales and Events
Listed on 2026-08-24
-
Hospitality / Hotel / Catering
Hotel/Hospitality Sales -
Sales
Hotel/Hospitality Sales
Director Of Sales & Events
Colonial Heritage Club is the centerpiece of a gated active-adult community in Williamsburg, built around an 18-hole, par-72 championship course designed by Arthur Hills. The clubhouse offers two dining venues — The Heritage Room and The Heritage Bar & Grille — with veranda seating overlooking the course, and hosts weddings, corporate meetings, golf outings and social events. Minutes from Colonial Williamsburg, Jamestown and Yorktown.
The Role
Colonial Heritage Club is looking for a Director of Sales & Events — a relationship builder who fills the calendar and then delivers flawlessly on the promise. You own the top of the funnel (weddings, golf outings, and social events) and you stay with the business through the event itself.
Compensation and Benefits
$62,000 per year + 4% commission.
Full-Time Team Members receive benefits including health, dental, vision, and life, 401(k), STD, LTD, paid holiday, vacation, personal & sick time, and numerous other employee discount benefits through our HR provider LL Roberts.
What You'll Be Doing
- Own the sales plan for weddings, banquets, meetings, golf outings and social events — goals, forecasts and pace to budget.
- Prospect consistently: outbound calls and visits, planner and vendor relationships, area hotels, the tourism community and referral partners. Log every lead and follow up promptly.
- Prepare proposals, rate agreements and contracts that maximize profit while satisfying the guest; conduct site inspections and client entertainment regularly.
- Serve as the client's single point of contact from inquiry through follow-up — menus, room sets, timing, head counts and billing.
- Complete a Banquet Event Order for every function, reviewed by the GM and approved by the client before distribution. Distribute the event calendar weekly and BEOs, resumes and diagrams ten days out.
- Keep every department aligned on client expectations, following up so each request is executed to contract.
- Establish client billing ten days prior to arrival; secure AV and specialty linen by PO in advance; verify deposits, guarantees and methods of payment.
- Coordinate golf outings end to end with golf operations — format, pairings, on-course F&B, scoring and awards.
- Be present on event day: greet the host, oversee setup, and stay in contact throughout the function.
- Reconcile final billing promptly and gather feedback to drive repeat and referral business.
- Support club marketing and member/resident event promotion, and uphold Up To Par Management standards, safety and responsible alcohol service.
What We're Looking For
- Two or more years in a supervisory sales, catering or event role in a club, resort, hotel or hospitality setting — with a record of hitting revenue goals.
- Proven ability to prospect and close, not just service inbound inquiries.
- Strong organizational and multitasking skills; calm and detail-oriented under pressure.
- Excellent written and verbal communication with members, residents, guests, staff and vendors.
- Proficiency in Microsoft Office and Google applications, and the ability to learn club, POS and catering systems.
- Flexible availability including nights, weekends and holidays; valid driver's license and dependable transportation.
- Degree in hospitality, business or a related field preferred, or equivalent experience. Golf outing and wedding sales experience a plus.
About:
Up to Par Management | Taylor Hospitality Vision is to be an Exceptional Hospitality and Golf Management Company built by Exceptional Team Members who are Delivering on our Purpose to Positively Impact Others.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).