Chief Marketing & Communications Officer

## Chief Marketing & Communications Officer Apply remote type:
Remote Type
- Hybrid locations:
Posting Location
- William & Marytime type:
Full time posted on:
Posted Todayjob requisition :
JR101837
** Job

Requisition :
** JR101837 Chief Marketing & Communications Officer (Open)
** Job Posting

Title:

** Chief Marketing & Communications Officer
** Department:
** CC00160 WM001 | SOB | Marketing Communications
** Job Family:
** Staff - Communications
** Worker Sub-Type:
** Regular (benefited)
** Job

Requisition Primary

Location:

** William & Mary
** Primary Job Posting

Location:

** Posting Location - William & Mary
** Job Description

Summary:

** The Raymond

A. Mason School of Business at William & Mary seeks a visionary and results-oriented Chief Marketing & Communications Officer (CMO) to lead the global brand strategy and marketing team at a pivotal moment of growth and transformation.
Reporting to the Vice Dean of Academic Programs and serving as a member of the Dean’s Leadership Team, the CMO provides strategic leadership for all marketing, communications, and public relations initiatives that advance the reputation, enrollment growth, and stakeholder engagement across residential, online, and non-degree programs.

This role offers a rare opportunity to shape the narrative and market presence of a world-class business school known for innovation, academic excellence, and global impact. The CMO will lead a high-performing team of marketing professionals, steward the brand, and deploy data-driven marketing strategies that elevate visibility, strengthen partnerships, and drive measurable results.
*
* Job Description:

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* Key Responsibilities:

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** Strategic Leadership & Brand Stewardship:
*** Define, evolve, and promote the Mason School global brand identity, positioning, and messaging.
* Lead the development and execution of integrated marketing and communications strategies aligned with school and university priorities.
* Ensure consistent and compelling brand representation across all channels and touchpoints.
* Serve as a strategic advisor to the Dean and leadership team on brand reputation, positioning, and market opportunities.##
** Enrollment & Growth Marketing:
*** Develop and execute data-driven marketing strategies to drive interest and enrollment across 12 residential and online graduate programs and multiple certificate programs.
* Partner with admissions and external vendors to align recruitment marketing with enrollment goals.
* Define KPIs and performance metrics to evaluate campaign effectiveness and ROI.##
** Communications & Public Relations:
*** Lead proactive media relations and thought leadership strategies to enhance institutional reputation.
* Oversee content strategy, storytelling, and reputation-building efforts across earned and owned media.
* Build and maintain strong relationships with media outlets and strategic partners.##
** Digital & Marketing Technology:
*** Oversee and enhance the effectiveness of the digital ecosystem, including website strategy, SEO, and content optimization.
* Guide integration and effective use of marketing technologies (e.g., Salesforce, Hub Spot, TargetX, Marketing Cloud).
* Leverage analytics and insights to inform strategy and continuous improvement.##
** Team & Vendor Leadership:
*** Lead and develop the marketing and communications team, fostering a culture of collaboration, accountability, and innovation.
* Manage and optimize relationships with multiple marketing, creative and strategic agencies and vendors. This includes managing a major OPM relationship.
* Evaluate opportunities for scaling impact through structural improvements or selective in sourcing.##
** Budget & Resource Management:
*** Manage the marketing and media budget with strategic discipline and transparency.
* Align spending with performance metrics and institutional priorities.##
** Ideal Leadership Characteristics:
** The
** Raymond

A. Mason School of Business
** is looking for a strategic, collaborative marketing leader who combines creativity with analytical rigor. We are interested in a leader who is energized by growth, comfortable navigating change, and skilled at building consensus across complex…