Chief Marketing & Communications Officer

Job Description Summary

The Raymond

A. Mason School of Business at William & Mary seeks a visionary and results-oriented Chief Marketing & Communications Officer (CMO) to lead the global brand strategy and marketing team at a pivotal moment of growth and transformation. Reporting to the Vice Dean of Academic Programs and serving as a member of the Dean's Leadership Team, the CMO provides strategic leadership for all marketing, communications, and public relations initiatives that advance the reputation, enrollment growth, and stakeholder engagement across residential, online, and non-degree programs.

This role offers a rare opportunity to shape the narrative and market presence of a world-class business school known for innovation, academic excellence, and global impact.

• Define, evolve, and promote the Mason School global brand identity, positioning, and messaging.
• Lead the development and execution of integrated marketing and communications strategies aligned with school and university priorities.
• Ensure consistent and compelling brand representation across all channels and touchpoints.
• Serve as a strategic advisor to the Dean and leadership team on brand reputation, positioning, and market opportunities.

• Develop and execute data-driven marketing strategies to drive interest and enrollment across 12 residential and online graduate programs and multiple certificate programs.
• Partner with admissions and external vendors to align recruitment marketing with enrollment goals.
• Define KPIs and performance metrics to evaluate campaign effectiveness and ROI.

• Lead proactive media relations and thought leadership strategies to enhance institutional reputation.
• Oversee content strategy, storytelling, and reputation-building efforts across earned and owned media.
• Build and maintain strong relationships with media outlets and strategic partners.

• Oversee and enhance the effectiveness of the digital ecosystem, including website strategy, SEO, and content optimization.
• Guide integration and effective use of marketing technologies (e.g., Salesforce, Hub Spot, TargetX, Marketing Cloud).
• Leverage analytics and insights to inform strategy and continuous improvement.

• Lead and develop the marketing and communications team, fostering a culture of collaboration, accountability, and innovation.
• Manage and optimize relationships with multiple marketing, creative and strategic agencies and vendors. This includes managing a major OPM relationship.
• Evaluate opportunities for scaling impact through structural improvements or selective in sourcing.

• Manage the marketing and media budget with strategic discipline and transparency.
• Align spending with performance metrics and institutional priorities.

The Raymond

A. Mason School of Business is looking for a strategic, collaborative marketing leader who combines creativity with analytical rigor. We are interested in a leader who is energized by growth, comfortable navigating change, and skilled at building consensus across complex organizations.

• Think like a brand builder and a growth strategist.
• Balance data with storytelling.
• Develop people and cultivate strong teams.
• Lead change with confidence and clarity.
• Inspire trust and alignment across stakeholders.

At William & Mary’s Raymond

A. Mason School of Business, you will join a collaborative, mission-driven community backed by the reputation of one of the nation’s most respected institutions.

The CMO role is an opportunity to:

• Shape the future of a globally recognized business school.
• Lead meaningful brand and enrollment growth.
• Work with a leadership team committed to innovation.
• Build a legacy through impactful storytelling and strategy.

• Bachelor’s degree in marketing, communications, business, or related field or equivalent combination of education, experience, and training.
• Extensive progressive marketing leadership experience (typically 7+ years).
• Demonstrate…