Direct Marketing Lead, Data Strategy (Hybrid
Job in
Williamsburg, James City County, Virginia, 23187, USA
Listed on 2026-08-14
Listing for:
CASE
Full Time
position Listed on 2026-08-14
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
The Assistant Director, Direct Marketing at William & Mary leads data-driven fundraising initiatives within the Annual Giving team of University Advancement. This hybrid role is based in Williamsburg, VA, and collaborates with more than 15 schools to plan, execute, and evaluate multi-channel direct marketing campaigns and engagement strategies.
Responsibilities center on data management, reporting, and influencing strategy while partnering with stakeholders to maximize program impact.
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