Assistant Director, Direct Marketing

Job Requisition: JR101991 Assistant Director, Direct Marketing (Open)

Job Posting

Title:

Assistant Director, Direct Marketing

Department: CC00259 WM001 | WMUA | Annual Giving

Job Family: Staff
- Communications

Worker Sub-Type: Regular (benefited)

Job

Requisition Primary

Location:

Discovery 1

Primary Job Posting

Location:

Posting Location
- William & Mary

Job Description

Summary:

We create the conditions for opportunity – human, financial, & experiential – by garnering and stewarding the resources that advance William & Mary. The Assistant Director of Direct Marketing is a valued member of the Annual Giving team within the Office of University Advancement at William & Mary. The Annual Giving team advances philanthropy across all stages of engagement, from students and young alumni to 50th reunion donors and beyond.

The Direct Marketing team is responsible for developing, planning, executing, and evaluating fundraising and engagement strategies in partnership with more than 15 schools and units across W&M. Team members serve as the primary liaisons between partner representatives and internal and external stakeholders. The team supports partner goals through multi-channel, personalized solicitation and engagement strategies, manages relationships with key stakeholders, and analyzes results to inform future strategy and drive continuous improvement.

The Assistant Director, Direct Marketing is the team lead for data management within the team, which includes data analysis for all projects, strategy development, tracking metrics and reporting for all direct marketing efforts. The Assistant Director reports to and partners with the Director of Direct Marketing to develop annual program projections and objectives. They collaborate with colleagues to develop strategies and deliver direct marketing fundraising services for constituent area programs and recommend changes and enhancements to maximize program potential.

The Assistant Director will help foster a culture of belonging that provides opportunity for all people and perspectives. This is a hybrid position based in Williamsburg, VA, that offers a flexible work environment. This position is classified as professional, meaning it is salaried and exempt from overtime. For benefits and leave purposes, this role falls under the "12‑month Professionals & Faculty" classification on the HR website.

Learn more about University Advancement and view the full position description for this job on the University Advancement recruitment website: (Use the "Apply for this Job" box below)..

Job Description:

Salary: $50,000 to 55,000, commensurate with experience and internal alignment.

Required Qualifications:

• Bachelor’s degree or equivalent education, experience, and training.
• Experience in MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems.
• Demonstrated planning and organizational skills to include follow-through and managing multiple projects in a deadline driven environment.
• Strong analytical skills, with the ability to analyze data, extract meaningful conclusions and report findings.
• Excellent interpersonal, written, and oral communication skills including proofreading and editing documents.

Preferred Qualifications:

• Experience working in marketing and/or fundraising in a complex environment.
• Experience planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways.
• A practiced understanding of generating reports and manipulating data.
• Experience working with database applications andCRMsystems.
• Advanced skills in Excel, Tableau, Power BI, or any other data visualization tools.
• Experience in working with Python, C#, or other common programming languages.
• Understanding of the power of philanthropy in higher education the impact it has on the future of higher education.

Conditions of Employment:

• This position may be required to work additional hours beyond the typical work week, to include evenings and weekends.
• Flexibility is a must with the ability to travel as needed.

Job Duties:

20% - Relationship and Project Management:

• Provide input on recommended strategies and tactics, communicate…