Sales Manager

Description

Title: Sales Manager

Reports to: General Manager

Job Type: Full-Time

Location: Virginia (100% onsite at one of our locations)

Come join our team and open the door to an amazing career at Apple Door Systems! We have an immediate need for a Sales Manager
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With locations in Richmond, Ashland, Waynesboro, Chesapeake and Williamsburg, the Apple Door Family has been serving Virginia since 1973. Whether it's our hallmark garage door products, awning and solar shading systems or heavy-duty industrial doors, Apple has the access products of choice. Each location has a fully staffed showroom and customer service center where you can be prepared to receive quality, craftsmanship and trust.

We often wonder what “The Apple Advantage” is, what makes us different than our competitors and what has kept this company in business for 40+ years? The answer is simple, OUR AMAZING EMPLOYEES! The employees of Apple Door are the advantage that we have. Without each one of our employees giving their all every day, we could not do what we do.

Thank you to our employees for being “The Apple Advantage”!

The Sales Manager is responsible for leading & managing the sales team to achieve organizational goals and revenue targets. This role involves developing strategic sales plans, overseeing day-to-day team operations, building & maintaining client relationships, and analyzing sales performance to drive continuous improvement. The Sales Manager plays a key role in expanding the customer base, maximizing market opportunities, and ensuring customer satisfaction while fostering a high-performance & goal-oriented sales culture.

This role will be instrumental in building and leading sales practices across our Family of Brands™ with a centralized approach built to scale across our current brands and future portfolio of brands.

Leadership & Team Management

• Lead, coach, and develop a team of Sales Representatives to meet and exceed individual and team sales goals.
• Conduct regular one-on-one performance reviews, ride-along coaching with reps and coaching sessions to strengthen sales execution and communication skills.
• Foster a competitive, collaborative, and high-performance culture grounded in accountability and professionalism.

Sales Performance & Accountability

• Achieve or exceed team revenue, gross profit, and close-rate targets.
• Track daily sales activity, pipeline health, and conversion metrics.
• Implement and manage sales process adherence — from lead follow-up to estimate presentation and close.
• Monitor team pricing consistency, financing offers, and upsell/cross-sell performance.
• Review estimates and proposals for accuracy, margin protection, and value communication.
• Maintain accurate sales forecasts and weekly reporting to leadership.

Customer Experience

• Ensure all customer interactions reflect the company’s brand standards of professionalism and integrity.
• Support the team in resolving escalated customer concerns in a professional, timely manner.
• Monitor reviews and feedback to identify trends and drive continuous improvement in service quality.
• Partner with installation and service departments to ensure smooth handoffs from sale to fulfillment.

Training & Development

• Lead ongoing training in product knowledge, financing options, sales psychology, and objection handling.
• Facilitate weekly sales meetings focused on performance metrics, challenges, and success stories.
• Identify performance gaps and implement individual development plans for underperforming reps.
• Maintain current knowledge of industry trends, product innovations, and competitor offerings.

Marketing & Business Development

• Collaborate with the marketing team to align sales initiatives with lead-generation campaigns, seasonal promotions, and brand strategy.
• Provide feedback from the field on campaign quality, lead performance, and customer insights.
• Attend and represent the company at local trade shows, home improvement expos, and community networking events to increase visibility and generate new sales opportunities.
• Build and maintain relationships with local builders, HOAs, real estate professionals, and other referral sources to expand the…