Sales Representative

Breakthru Beverage Group seeks an On-Premise Sales Representative to grow distribution and visibility of leading wine, spirits, and beer brands with bars, restaurants, and hospitality accounts. In this field-based role, you will manage a defined territory, build relationships with key buyers, execute promotions, and deliver volume and profit targets. Partner closely with suppliers and internal teams, leverage data to identify opportunities, and educate customers on portfolio offerings.

Breakthru offers training, advancement potential, and a collaborative, performance-driven culture.

Responsibilities

• Manage on-premise sales of wine, spirits, and beer to bars, restaurants, hotels, and venues within an assigned territory
• Build and maintain strong relationships with key accounts, buyers, and decision-makers
• Execute brand-building programs, promotions, and merchandising standards to maximize product visibility
• Negotiate placements, pricing opportunities, and feature space to drive volume and revenue growth
• Analyze sales performance, identify growth opportunities, and develop territory plans
• Collaborate with supplier partners and internal teams on marketing initiatives and product launches
• Deliver effective sales presentations and product education to customers and staff
• Monitor market trends, competitor activity, and consumer preferences in the on-premise channel
• Ensure accurate reporting of sales activities, forecasts, and account information in CRM tools
• Adhere to all legal, safety, and compliance standards related to beverage alcohol sales and distribution

Required Skills

• Territory sales management
• B2
• B sales
• On-premise beverage alcohol sales
• Account relationship management
• Negotiation and closing
• Sales forecasting and reporting
• CRM software (e.g., Salesforce)
• Promotional execution and merchandising
• Data-driven sales analysis
• Presentation and product education