Senior Marketing Manager; maternity leave cover

ABOUT MYPASS GLOBAL

MyPass Global is a B2B SaaS platform built for workforce compliance in mining, energy, oil and gas, and heavy industry. Founded in Sydney in 2013, we connect 1,500+ organisations and 160,000+ verified workers across Australia, New Zealand, Chile, and North America.

Our worker‑owned Skills Passport creates a network effect competitors cannot replicate: every new operator that mandates MyPass pulls in their service providers, and every new service provider brings workers. We are backed by One Ventures ($7.5M Series A, February 2026) and trusted by BHP, Chevron, Shell, Woodside, and Methanex.

We need a Senior Marketing Manager who can execute the strategy with precision, someone who can equally build and deliver to brief, moves fast, and has a natural curiosity around the role of AI in Marketing.

You are the execution engine for MyPass marketing in 2026. You'll own delivery across four strategic pillars:

Our highest-converting channel. You own end-to-end delivery of the annual events calendar (Perth, Brisbane, and Melbourne) - executive round tables, conference fringe events, VIP dinners, and stakeholder‑segmented webinars.

• Manage venue sourcing, speakers, logistics, registrations, and post‑event follow‑up
• Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver
• Build content from every event:
  Each roundtable produces 5–8 assets across formats and audiences.

MyPass needs to be found in AI‑powered search and trusted by sector executives. You own the content production workflow.

• Support AEO/SEO content production targeting high‑value buyer queries (5 articles/week output target via AI‑assisted workflows)
• Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof.
• Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result‑led format
• Support thought leadership:
  Linked In content cadence, webinar appearances, industry submissions
• Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport.

This is hands‑on execution, you manage campaigns directly, not just brief agencies.

• Linked In campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments
• Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment.
• Run always‑on retargeting programs to re‑engage warm audiences from events, webinars, and gated content downloads
• Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel
• Manage paid budget allocation and report on cost per MQL, SQL, and channel‑level pipeline contribution monthly
• Brief and manage external agency or contractor support where needed.

MyPass sells to buying committees of 8+ decision‑makers across a 9–15 month cycle. You support the champion to sell internally, not just keep them warm.

• Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)
• Understand AI workflows
• Build champion enablement kit: ROI templates, cost‑of‑non‑compliance data, stakeholder‑specific one‑pagers
• Manage Linked In targeted ads, content syndication, and always‑on paid campaigns
• Coordinate nurture sequences in Hub Spot across Safety, Finance, Procurement, and HR stakeholder personas

• Produce & analyse marketing performance data and optimise campaigns using Hub Spot, and analytics tools
• Maintain Hub Spot campaigns, account accuracy, and inbound lead experience.
• Oversee social media, branding, and merchandise for events.
• Be the primary point of contact across the business for Marketing requests.

We're looking for someone who has done this before in a scaling B2B environment with long sales cycles and technical buyers. Specifically:

• B2B marketing, ideally in SaaS, technology, or…