Marketing & Community Development Manager

Department:
Marketing / Business Development

Reports To:

PresidentFLSA Status:
Exempt

Location:

Williston, ND Position Summary The Marketing & Community Development Officer is responsible for leading the Bank's marketing, branding, public relations, community engagement, customer communications, and business development initiatives. This position serves as a strategic partner to executive leadership and plays a critical role in supporting the Bank's growth objectives through effective marketing strategies, relationship building, and community involvement.

The successful candidate will be responsible for developing and implementing marketing plans that strengthen brand awareness, enhance customer relationships, support deposit and loan growth, and position the Bank as a leading community financial institution. This role requires a highly motivated professional who can independently manage projects, build strong relationships, represent the Bank throughout the community, and deliver measurable results.

The Marketing & Community Development Officer serves as a public ambassador for the Bank and is expected to maintain a visible presence within the communities the Bank serves through networking, sponsor ships, events, and community partnerships.

Essential Duties and Responsibilities Strategic Marketing & Brand Management Develop and execute comprehensive annual marketing plans aligned with the Bank's strategic goals and growth initiatives.

Lead the development, implementation, and evaluation of advertising, marketing, branding, public relations, and customer engagement strategies.

Ensure consistent brand standards, messaging, and visual identity across all Bank locations and communication channels.

Identify opportunities to increase market share, customer acquisition, customer retention, and overall brand awareness.

Monitor industry trends, competitor activities, demographic changes, and market conditions to identify opportunities and risks.

Evaluate the effectiveness of marketing campaigns and recommend adjustments to maximize return on investment.

Business Development & Community Relations Support organizational growth through strategic marketing and community outreach initiatives.

Cultivate and maintain strong relationships with customers, community leaders, business organizations, civic groups, educational institutions, and nonprofit organizations.

Represent the Bank at networking events, community meetings, sponsorship activities, conferences, trade shows, and public functions.

Identify opportunities for community partnerships and sponsor ships that align with the Bank's mission and business objectives.

Promote the Bank's products, services, and community involvement efforts throughout the market area.

Assist in developing and implementing initiatives that support deposit growth, loan growth, customer acquisition, and overall business development goals.

Digital Marketing & Communications Oversee the Bank's website content, social media platforms, digital communications, and mobile app messaging.

Develop customer-facing communications, including promotional campaigns, newsletters, service announcements, and community updates.

Manage and coordinate social media strategies and content calendars.

Monitor customer engagement and digital marketing performance metrics.

Ensure all external communications maintain regulatory compliance and align with Bank policies.

Public Relations & Media Management Serve as a primary liaison with media outlets, advertising agencies, printers, and other marketing vendors.

Develop and distribute press releases, announcements, and public communications.

Coordinate media opportunities and community relations activities.

Protect and enhance the Bank's reputation through proactive communication and relationship management.

Event Planning & Community Engagement Develop, budget, coordinate, and execute customer appreciation events, employee events, educational seminars, grand openings, community outreach activities, and sponsorship events.

Manage all event logistics, including planning, vendor coordination, setup, promotion, execution, and post-event evaluation.

Coordinate employee participation in volunteer opportunities and community initiatives.

Maintain an annual community engagement and sponsorship calendar.

Budget & Vendor Management Assist in developing and managing the annual marketing budget.

Evaluate and negotiate advertising opportunities and vendor agreements.

Monitor expenditures and ensure efficient allocation of…