CVB Sales Coordinator Job Williston area,North Dakota USA,Sales

Summary

The Sales Coordinator is responsible for developing and implementing strategies to attract visitors, meetings, tournaments, and events to the Williston area. As the primary sales contact for the Williston CVB, this position plays a vital role in promoting Williston as a premier destination for business travel, sports travel, meetings, and events that generate overnight hotel stays and other visitor spending. This position is ideal for someone who thrives in a collaborative, hands‑on environment and enjoys balancing relationship‑building, creative problem‑solving, has a passion for the Williston area, and thrives on measurable results.

Supervision

Received

CVB Executive Director

Supervision Exercised

None

Employment Status

The Sales Coordinator position is a full‑time position, including occasional early mornings, evenings, and weekends. This position does require domestic and international travel and reports directly to the CVB Executive Director.

FLSA Status

Non‑Exempt

Essential Job Functions

Develop and execute annual & long‑range sales initiatives focused on attracting meetings, conventions, sports tournaments, and group travel to Williston.

Prospect, identify, and cultivate relationships with meeting planners, sports organizations, tour operators, event organizers, venues, and hotel properties.

Create and execute lead generation strategies for attracting conventions, group travel, and events.

Prepare and present proposals, bids, and promotional materials to secure business for local venues, hotels, and attractions.

Represent Williston at regional and national travel and tourism trade shows, conferences, and networking events.

Coordinate and host site visits and familiarization (FAM) tours for prospective clients.

Collaborate with the Executive Director and team on marketing and advertising initiatives to support sales efforts.

Provide partners with updates, data, and collaboration opportunities related to sales and tourism trends.

Participate in local tourism and business development committees or task forces.

Support local events and festivals that enhance the visitor experience and strengthen Williston’s brand.

Oversee and maintain sales database (IDSS).

Track and maintain accurate and organized records of sales activity, leads, and event outcomes using CRM (IDSS) software.

Prepare regular reports summarizing sales metrics, partner impact, and return on investment.

Assist with annual budgeting and grant applications, including cooperative marketing or tourism development programs.

Act as a liaison for the Bureau on various committees assigned by the Executive Director.

Works directly with the CVB team to make sure that booked business is taken care of, satisfied, and returns.

Participate in CVB functions, receptions, events, and trade shows as needed.

Other duties as assigned by the Executive Director.

Performs all work duties and activities in accordance with City policies and procedures.

Note

The functions and duties listed are intended only as illustrations of the various types of work that may be performed. The omission of the specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Education

College degree preferred but not required.

Experience

2–4 years of experience in tourism, hospitality, sales, or destination marketing (or an equivalent combination of education and experience).

Minimum Qualifications

Great customer relations skills, friendly, courteous personality; great written and verbal communication skills; good organizational skills; demonstrates knowledge of technology and computer systems; public speaking skills; public relations; highly motivated and goal‑oriented.

Necessary Special Requirement

Valid North Dakota driver’s license; must be bondable and insurable under the City’s motor vehicle insurance policy.

Travel Requirement

This position requires domestic and occasional international travel. Candidates must…