Regional Sales Manager

Position Overview

The Sales Manager – Food & Protein is responsible for driving growth across targeted food processing markets through strategic sales development, market diversification, and customer engagement. This role focuses heavily on gelatin, collagen, yeast, and adjacent protein sectors, with an emphasis on expanding RELCO’s presence domestically and internationally. Working closely with sales, engineering, and international teams, this individual will identify new opportunities, strengthen key customer relationships, and develop executable market strategies that deliver measurable business results.

Willmar, MN

Full-time

$ – $158,200

Vice President – Sales and Marketing

• Lead the development and execution of growth strategies within targeted food and protein markets, focusing on gelatin, collagen, and yeast applications.
• Identify and pursue new business opportunities, market segments, and strategic partnerships to expand RELCO’s market presence.
• Conduct market and competitive analysis to recommend actionable growth initiatives.
• Collaborate with international offices to align global market development efforts and support regional opportunities.
• Leverage global engineering, sourcing, and operational resources to enhance project execution and customer value.
• Develop and maintain relationships with key customer accounts, industry partners, and decision-makers.
• Serve as a primary commercial contact for strategic food and protein opportunities.
• Represent RELCO at industry events, conferences, trade shows, and customer meetings to strengthen brand presence and generate new business opportunities.
• Identify customer needs and communicate appropriate system and component solutions in coordination with internal teams.
• Qualify opportunities based on strategic fit, technical alignment, and revenue potential.
• Coordinate with the Quotation Team and engineering groups to support proposal development and project execution.
• Conduct regular sales calls and business development activities with existing and prospective customers.
• Maintain accurate and up-to-date CRM records documenting customer interactions, opportunities, and sales activity.
• Work closely with the VP of Sales & Marketing to ensure alignment with company growth objectives and sales strategy.
• Collaborate across engineering, project management, applications, and operations teams to deliver customer‑focused solutions.
• Support growth initiatives involving KSS membrane systems and other strategic product offerings.
• Establish and achieve defined sales, pipeline, and market development KPIs.
• Provide regular updates to leadership regarding market activity, project opportunities, customer trends, and business performance.
• Contribute to annual sales planning, forecasting, and strategic growth initiatives.

• Bachelor’s degree in Engineering, Business, or a related technical field preferred.
• Strong technical aptitude with the ability to understand and communicate engineering concepts and specifications.
• Proven experience in technical sales or business development, preferably in an industrial or manufacturing environment.
• Excellent verbal and written communication skills, with the ability to build and maintain strong customer relationships.
• Effective organizational and time management skills; able to handle multiple priorities and deadlines.
• Proficiency in CRM software and Microsoft Office Suite; capable of maintaining detailed and accurate records.

• Must be willing to travel up to 50% of the time.

• Customer Focus:
  Our decisions and actions are aligned with client needs, enhancing satisfaction and loyalty.
• Integrity & Compliance:
  Establishes trust and credibility, ensuring that actions and communications are transparent and ethical. Comply with all applicable laws and regulations.
• Teamwork:
  Foster collaboration and efficiency, leading to innovative solutions and a supportive work environment.
• Humility & Respect:
  Build a positive culture by valuing diverse perspectives and fostering a respectful workplace.
• Entrepreneurial:
  Eliminate bureaucracy and non‑value‑added processes. Encourage innovation,…