Business Analytics Sr. Lead Analyst, SVP - Card Member

Job Overview

The SVP, Card Member Benefits Analytics will lead the strategy to enhance our card member benefits portfolio through two core functions: optimizing engagement and driving growth.

• Develop data‑driven business cases for new benefits‑related investments, enhancements, and strategic partnerships.
• Conduct in‑depth economic analysis of the customer benefits portfolio to assess profitability, measure ROI, and identify opportunities for optimization.
• Create omni‑channel marketing and targeting strategies to drive engagement and utilization of Card Member benefits across Entertainment, Dining, Travel and Purchase (Extended Warranty) protections.
• Develop and articulate the analytical framework to solve complex business challenges related to benefits engagement and ROI.
• Make data‑driven recommendations using statistical and non‑statistical tools to develop targeting strategies for benefit‑related communications and offers.
• Create an optimization framework to maximize the ROI for the benefits portfolio and associated marketing budget.
• Lead and develop a team of professionals, fostering a culture of sound analytical approaches to solve business problems.
• Collaborate with functional teams from Card Product, Marketing, Risk, Technology, and key external partners and exercise cross‑functional leadership to drive towards common goals.
• Leverage industry best practices and navigate internal relationships to become the key point of contact for analytics delivery and adoption in the benefits space.
• Ensure robust quality control in all analytical processes and appropriately assess risk when business decisions are made.

• 10+ years of experience, preferably in credit cards and financial services.
• Experience in strategic thinking and framing business problems.
• Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data.
• Market research experience a plus.
• Bachelor’s degree required;
  Master’s degree preferred.

Wilmington, Delaware, United States

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