Senior Product Manager - Stationary Diesel Industrial Generators

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? The Senior Product Manager – Stationary Diesel Industrial Generators develops and drives product strategy cross functionally with P&L responsibility for Generac’s industrial diesel powered generator sets.

This role is responsible for product lifecycle management, and ensures the successful launch of new products, prioritizing strategies based on market analysis and business capabilities. The Senior Product Manager gathers and maintains category research and synthesizes data into facts and trends that validate company direction on product development, driving an innovative three-year product roadmap in collaboration with other business leaders.

The incumbent understands product quality metrics and communicates issues to the appropriate groups, contributing to problem solving and resolution.

• Bachelor’s Degree in Engineering, Business, Marketing, or related field
• 3 years of progressive work experience in product management, engineering, technical sales, or related role.

• Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions.
• Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience.
• Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment;
• Proven ability to conceive, develop and launch new products using a cross-disciplinary approach;
• Prior work in a commercial and industrial business‑to‑business focused company
• Proficiency in Microsoft Office Suite;
• Excellent written and verbal communication skills;
• Strong presentation skills;
• Effective organizational and prioritization skills;
• Ability to act proactively and identify innovative solutions;
• Ability to read, understand, articulate to multiple audiences, and action upon technical information;
• Ability to work in a fast‑paced environment and manage ambiguity with a penchant for action.

• MBA or Master’s Degree in a related field preferred;
• Past experience within Power Generation Industry

• Develops product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, product revenue and margin growth.
• Prioritizes creation of strategies against business needs and market demand.
• Gathers and maintains category foundational research. This includes industry- and end customer‑focused research
• Synthesizes data into facts and trends that validate company direction on product development.
• Serves as knowledge expert in product category relative product capability, technical specifications and features, as well as market drivers and the competitive landscape.
• Drives innovation‑based three‑year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
• Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.
• Utilize formal and informal communication to drive product strategy across the organization, gaining buy‑in from broad stakeholder base in a matrix environment.
• Collaborate across functions and lead indirect teams to move projects through the stage gate development process.
• Drive activities and execute strategies to support the sales team and process at key launch events or product milestones.
• Work collaboratively with the Engineering team to understand critical…