Vice President,Senior Acquisition Strategy Manager Job Wilmington area,Delaware USA,Business

Job Description

Join a team that shapes how businesses discover and engage with our products. This role offers the opportunity to influence acquisition strategy, leverage data-driven insights, and deliver meaningful growth through customer targeting, offer innovation, and cross-functional leadership

Job Summary

As a Senior Acquisition Strategy Manager in Business Card Acquisition, you will help drive customer acquisition growth through audience strategy, customer segmentation, offer optimization, and performance analytics. You will partner across marketing, analytics, product, finance, risk, and channel teams to identify growth opportunities and deliver acquisition initiatives that improve customer acquisition and profitability. You will turn complex data into actionable insights, help shape strategic recommendations, and influence decisions that impact millions of customers and significant business results.

This role provides broad exposure to senior leaders and offers the opportunity to lead high-impact initiatives from strategy through execution.

Job Responsibilities

Develop customer acquisition strategies to drive sustainable growth and profitability across products and channels
Analyze customer, channel, and market data to identify growth opportunities and performance drivers
Lead audience targeting and segmentation initiatives to improve acquisition effectiveness
Evaluate acquisition offer performance and recommend optimization opportunities
Partner with analytics teams to translate data into actionable business recommendations
Monitor competitor activity, industry trends, and customer behaviors to inform strategy development
Support forecasting, business planning, and financial analyses related to acquisition initiatives
Build executive-ready presentations that communicate insights, opportunities, and recommendations
Collaborate with product, marketing, finance, and risk partners to execute strategic initiatives
Measure outcomes of acquisition programs and identify opportunities for continuous improvement
Lead multiple initiatives simultaneously while managing timelines and stakeholder expectations

Required qualifications, capabilities, and skills

Bachelor's degree or equivalent practical experience

Five or more years of experience in strategy, marketing, analytics, consulting, finance, or a related field
Strong analytical and problem-solving skills with experience using data to inform business decisions
Experience developing business recommendations and presenting findings to stakeholders
Ability to analyze large data sets and translate results into clear narratives
Strong written and verbal communication skills
Proven ability to manage multiple priorities in a fast-paced environment
Experience collaborating across diverse stakeholder groups
Advanced proficiency in Microsoft Excel and Power Point
Demonstrated ability to influence without direct authority
Strong attention to detail and commitment to delivering high-quality work

Preferred Qualifications , Capabilities, And Skills

Experience in customer acquisition, marketing strategy, or growth strategy
Experience with in financial services, consumer products, digital commerce, or related industries
Knowledge of customer segmentation, targeting, and offer optimization approaches
Experience building business cases and evaluating investment opportunities
Familiarity with customer analytics, predictive modeling, or marketing performance measurement
Experience partnering with analytics, data science, or research teams

Additional Information

Local Candidates will be given priority consideration
No relocation available for this role
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.
Final job grade level and corporate title will be determined at time of offer and may…

Vice President, Senior Acquisition Strategy Manager