Vice President — Card Acquisition Strategy Channel Optimization Job Wilmington area,Delaware USA,Business

Lead acquisition offers, channels, and investment planning to grow new accounts and improve application performance. Help shape how customers discover, apply for, and choose a card experience will turn data into decisions that drive responsible growth across offers, channels, and the application journey.

As a Vice President, Acquisition Strategy in the Card Acquisition and Growth team, you will lead an integrated strategy to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience. You will partner closely with an external co-brand partner and internal teams to align plans to business goals, governance requirements, and risk boundaries. Your work will translate performance insights into clear actions that improve conversion, portfolio quality, and sustainable profitability.

Job responsibilities

Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
Partner with an external co-brand partner on acquisition strategy, marketing execution, and launch readiness
Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements
Set and evolve acquisition channel strategy, including expansion opportunities and performance targets
Improve the digital application flow and card selection experience to reduce friction and increase conversion
Drive requirements for new launches, coordinating across business, marketing, channel, analytics, risk, compliance, and operations
Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth
Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections
Support testing, validation, post-launch reviews, and issue remediation plans
Maintain operating discipline through documentation, approvals, tracking, and executive updates
Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans

Required qualifications, capabilities, and skills

7 years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or a related field
Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management
Experience managing acquisition channels and improving digital application journeys and funnel performance
Demonstrated ability to use data to evaluate performance across offer, channel, segment, model treatment, cost, conversion, and portfolio quality
Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries
Strong communication skills with the ability to translate complex analysis into clear recommendations
Proven ability to influence and align stakeholders in a matrixed environment without direct authority
Experience working in a controlled environment with strong documentation, approvals, and governance routines
Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews
Strong execution skills, including managing timelines, dependencies, and cross-functional delivery
High ownership mindset with the ability to operate with ambiguity while staying outcome-focused

Preferred qualifications, capabilities, and skills

Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy
Experience partnering with a co-brand or retail partner on acquisition and marketing execution
Experience improving application experience through experimentation, testing, and iterative optimization
Ability to build investment cases and connect marketing spend to business outcomes and portfolio quality
Experience leading performance diagnostics and translating insights into operating plans
Experience presenting to senior leaders with concise narratives and clear trade-offs
Background coordinating with risk, compliance, and legal partners on marketing and customer journeys

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.