Senior Portfolio and Strategy Analyst - Marketing and Customer Analytics at PNC Financial Servi

Senior Portfolio and Strategy Analyst – Marketing and Customer Analytics

Location:

Wilmington, DE (potential locations include Pittsburgh, Philadelphia, Cleveland, Washington DC, Houston, NY).

Position Overview:

PNC is building the next generation of credit card experiences. The Senior Portfolio Analyst will use data to identify the right customers, design smarter campaigns, and drive portfolio growth by collaborating across marketing, product, risk, and analytics teams.

• Drive marketing analytics for credit card acquisition campaigns to reach the right customers with the right offers.
• Partner with Marketing, Product, and Risk to translate data into actionable strategies.
• Measure and optimize campaign performance – identifying opportunities to improve conversion, efficiency, and ROI.
• Explore new data sources, customer signals, and tools to stay at the cutting edge of personalization and targeting.
• Share insights with senior leaders and help influence decision‑making at one of the bank’s fastest‑growing areas.

• 2–4 years of analytical experience in marketing, credit cards, consumer banking, or a related data‑driven role.
• Proficiency in data tools (SQL, SAS, Python, or similar) with the ability to analyze and present large datasets clearly.
• Strong analytical skills and marketing curiosity – you love digging into data and thinking about customer behavior.
• Collaborative mindset and confidence to contribute ideas in cross‑functional settings.
• Prior experience in Financial Services is a plus.
• PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

• Analytical Thinking
• Credit Risks
• Data Analytics
• Financial Analysis
• Model Development
• Operational Risks
• Quantitative Models
• Risk Appetite

• Analytical Approach
• Banking Products
• Big Data Management and Analytics
• Business Analytics
• Credit Risk
• Mathematics of Financial Instruments
• Operational Risk
• Performance Measurement
• Predictive Analytics
• Pricing Models and Analytics
• Regulatory Environment – Financial Services
• Risk Management Banking

Roles at this level typically require a university/college degree, with 3+ years of relevant/direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job‑specific certifications, and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

Base Salary: $55,000.00 – $. Salaries may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive eligible with payment based upon company, business, and/or individual performance.

PNC offers a comprehensive range of benefits including medical/prescription drug coverage, dental and vision options, employee and spouse/child life insurance, short‑term and long‑term disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent‑care reimbursement account, backup child/elder care, adoption, surrogacy, and doula reimbursement, educational assistance for select programs, a robust wellness program with financial incentives, and paid time off: maternity and/or parental leave;

up to 11 paid holidays; 8 occasional absence days; 15–25 vacation days depending on career level; and benefits related to years of service.

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the FDIA and, for any registered role, the SAFE Act and/or the FINRA rules prohibiting the hiring of individuals with certain criminal history.

If an accommodation is required to participate in the application process, please contact  Include “accommodation request” in the subject line and your name, the job , and preferred contact method in the email body. Emails unrelated to accommodation requests will not receive responses. Applicants may also call 877‑968‑7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and used only to the extent required to provide necessary reasonable accommodations.

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