Web Analytics Analyst

Overview

Must haves to be considered:

• 3+ years' experience with analytics and visualization tools including Adobe Analytics, Adobe Target, Power BI, and MS Excel. Tableau is a bonus.
• Strong communication across all business lines; ability to work with Directors and upper management. Strong interpersonal, leadership, and communication skills with the ability to interact and build effective working relationships at all levels of the organization.
• Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field, or equivalent. Advanced degree in Business Administration is a plus; applicable experience may be considered in lieu of degree.
• Experience with Big Query SQL and other enterprise data platforms to validate analytics data against data warehouse pipelines and business source systems.
• 3-5 years' relevant experience.

• Develop & Manage Analytics - Define, document, and implement analytics requirements, translating business objectives and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
• Create Dashboards & Reporting - Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs. Translate data element designs and ensure data flows correctly into the designated Adobe Analytics report suites. Recommend dashboard visualizations that align with business KPIs.
• Analyze User Behavior & Performance - Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.
• Provide Data-Driven Insights - Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.
• Optimize Digital Experiences - Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.
• Support KPI Strategy & Business Goals - Advise stakeholders on measurement strategies and ensure alignment with business objectives.
• Maintain and evolve the organization’s data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites.
• Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps.
• Implement and maintain cross-domain tracking strategies to unify visitor identity across properties.
• Train and support internal users in navigating dashboards to improve organizational data literacy.
• Enhance Cross-Functional Collaboration - Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities. Partner with engineering and product teams to ensure data accuracy across environments, including pre-production validation and release QA.
• Ensure Data Governance & Best Practices - Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.
• Monitor Industry Trends & Innovation - Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.
• Lead Special Projects - Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making.

• Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.
• Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.
• Strong knowledge of the principles and practices of accounting and financial analysis.
• Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
• Strong command of website analytic principles, practices, and tools.
• A strong experience in digital technology, online workflow analysis, and ecommerce operations.
• A constant desire to dig deeper, connect dots, understand the "why", and the "so what".

This is a Permanent position based out of Wilmington, DE.

• The pay range for this position is $71,410.00 - $/yr.
• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Continual learning reimbursement up to $5,250 per year

This is a hybrid position in Wilmington, DE.

This position is anticipated to close on Feb 19, 2026.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and…