Auto Marketing Transformation Manager, Vice President

Overview

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

As a Marketing Transformation Manager Vice President within Chase Auto, you will play a pivotal role in shaping the future of our marketing execution. You will identify, develop, and lead high-impact AI use cases and end-to-end process improvements that drive business value and marketing transformation. You will own major projects within the marketing transformation roadmap, from ideation through go-to-market, and will be responsible for requirements gathering, process mapping, impact analysis, and delivery.

In addition, you will collaborate with a team of marketing transformation product owners to develop and deliver the roadmap that will elevate how we plan, manage, and activate campaigns in the industry’s largest marketing execution space while partnering with our Strategy, Campaign Management, and Controls teams;
Product;
Legal/Regulatory Review; and LOBs to design and build new processes and capabilities.

• Identify, prioritize, and lead high-impact AI and marketing transformation initiatives for Chase Auto, ensuring alignment with business objectives.
• Own and deliver at least two major process or capability projects, including requirements gathering, process mapping, impact analysis, and go-to-market planning.
• Collaborate with cross-functional teams to design and implement new processes and capabilities, integrating AI solutions into marketing workflows.
• Manage pilot projects to test and validate AI applications, gather and consolidate feedback, and lead continuous improvement and scaling of successful solutions.
• Facilitate ideation and prioritization sessions, synthesize input, and communicate progress, risks, and results to stakeholders at all levels.
• Communicate effectively at all levels, including executive summaries and status updates, using compelling storytelling to lead alignment and engagement.
• Support ongoing governance, proactively resolve issues, and ensure transparency and accountability throughout project delivery.
• Foster an inclusive and innovative environment, championing business and cultural transformation.
• Stay current with the latest advancements in artificial intelligence, machine learning, and natural language processing to incorporate new techniques and best practices.

• 7 plus years of experience in marketing, product ownership, AI innovation, or program leadership roles.
• Bachelor’s degree required; advanced degree preferred in Marketing, Business, Computer Science, or related field.
• Proven track record in end-to-end program or product delivery, including best practices, tools, and processes.
• Experience with AI platforms, data analytics, and project management tools.
• Strong analytical, strategic thinking, and problem-solving skills, with the ability to lead through ambiguity and deliver results.
• Experience influencing and communicating across a highly matrixed organization and all management levels.
• Proficiency in Adobe, Microsoft Excel, and PowerPoint.

• Experience in Financial Services or Marketing transformation

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive…