Web Analytics Analyst

Overview

Develop & Manage Analytics;
Create Dashboards & Reporting;
Analyze User Behavior & Performance;
Provide Data-Driven Insights;
Optimize Digital Experiences;
Support KPI Strategy & Business Goals;
Maintain and evolve the organization s data dictionary;
Design validation scenarios;
Implement cross-domain tracking;
Train internal users;
Enhance cross-functional collaboration;
Ensure data governance & best practices;
Monitor industry trends & lead special projects.

• Develop & Manage Analytics — Define, document, and implement analytics requirements, translating business objectives and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
• Create Dashboards & Reporting — Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs. Ensure data flows correctly into the designated Adobe Analytics report suites and recommend dashboard visualizations aligned with KPIs.
• Analyze User Behavior & Performance — Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.
• Provide Data-Driven Insights — Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.
• Optimize Digital Experiences — Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.
• Support KPI Strategy & Business Goals — Advise stakeholders on measurement strategies and ensure alignment with business objectives.
• Maintain and evolve the data dictionary; manage variable lifecycle and expiration; configure processing rules to ensure accuracy and governance across report suites.
• Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps.
• Implement and maintain cross-domain tracking strategies to unify visitor identity across properties.
• Train and support internal users in navigating dashboards to improve organizational data literacy.
• Enhance Cross-Functional Collaboration — Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and data capabilities; partner with engineering and product teams to ensure data accuracy across environments.
• Ensure Data Governance & Best Practices — Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.
• Monitor Industry Trends & Innovation — Stay abreast of emerging analytics technologies and opportunities for digital measurement improvements.
• Lead Special Projects — Drive initiatives that leverage data to support business growth and enhance strategic decision-making.

• Ability to communicate complex scenarios clearly by developing programs, methodologies, and files for analyzing and presenting data.
• Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.
• Strong knowledge of the principles and practices of accounting and financial analysis.
• Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
• Strong command of website analytics principles, practices, and tools.
• Experience in digital technology, online workflow analysis, and ecommerce operations.
• A proactive mindset with the ability to dig deeper, connect dots, and understand the  why  and the  so what .
• 3+ years of experience with analytical tools and visualization platforms (Adobe Analytics, Adobe Target, Power BI, MS Excel);
  Tableau is a bonus.
• Communication across business lines with the ability to work with Directors and upper management; strong interpersonal, leadership, and communication skills.
• Bachelor's degree in Computer Science, MIS, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent experience; advanced degree is a plus.
• Experience with Big Query SQL and other enterprise data platforms to validate analytics data against data warehouse pipelines and business source systems.
• 3-5 years of relevant…