Web Analytics Analyst

* Must haves to be consider:
* * Must have 3+ years' experience with the following analytical tools and visualization platforms including:
Adobe Analytics, Adobe Target, Power BI, and MS Excel. Tableau is a bonus.

* Communication across all business lines is very important. Needs someone that can work alongside Directors and upper management. Strong interpersonal, leadership, and communication skills with the ability to interact and build effective working relationships at all levels of the organization.

* Bachelor's degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent. Advanced degree in Business Administration is a plus; applicable experience may be considered in lieu of degree.

* Experience with Big Query SQL and other enterprise data platforms to validate analytics data against data warehouse pipelines and business source systems.

* 3-5 years' relevant experience.

* Description
* * Develop & Manage Analytics - Define, document, and implement analytics requirements, translating business objective and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.

* Create Dashboards & Reporting - Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs.Translate data element designs and ensure data flows correctly into the designated Adobe Analytics report suites. Be able to recommend dashboard visualizations that align with business KPIs.

* Analyze User Behavior & Performance - Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.

* Provide Data-Driven Insights - Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.

* Optimize Digital Experiences - Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.

* Support KPI Strategy & Business Goals - Advise stakeholders on measurement strategies and ensure alignment with business objectives.

* Maintain and evolve the organization's data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites.

* Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps.

* Implement and maintain cross-domain tracking strategies to unify visitor identity across their properties.

* Train and support internal users in navigating dashboards to improve organizational data literacy.

* Enhance Cross-Functional Collaboration - Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities. Partner with engineering and product teams to ensure data accuracy across environments, including pre-production validation and release QA.

* Ensure Data Governance & Best Practices - Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.

* Monitor Industry Trends & Innovation - Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.

* Lead Special Projects - Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making.

* Qualifications
* * Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.

* Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.

* Strong knowledge of the principles and practices of accounting and financial analysis.

* Ability to perform complex data analysis in support of ad-hoc and standing customer requests.

* Strong command of website analytic principles, practices, and tools.

* A strong experience in digital technology, online workflow analysis, and ecommerce operations.

* A…