Marketing AI Program Manager-Executive Director-Performance Marketing

Job Description

This role scouts the external market for emerging AI solutions and partnership opportunities, partnering closely with Corporate Development and Technology Strategy to source and assess options. Throughout, this leader delivers clear, consistent program communications and stakeholder reporting across all levels to maintain transparency, alignment, and momentum. As a Marketing AI Program Manager – Executive Director on the Performance Marketing, Operations and Transformation team, you will drive end-to-end execution of AI innovation across the CMO organization and partner with Lines of Business (LOBs), ensuring pilots are coordinated, controlled, and scaled effectively.

You will own coordination and governance of AI proofs of concept (POCs), support sponsors through onboarding and approvals, track and monitor active LOB POCs to prevent duplication, and evaluate fit to ensure efforts align to enterprise priorities and platform strategy.

• Own the coordination of AI Proof of Concepts (POCs) across the CMO’s organization and LOBs.
• Provide oversight and guidance for POCs within the organization, supporting sponsors through onboarding and approval processes.
• Track and monitor all ongoing LOB POCs to prevent duplication, ensuring alignment and efficiency.
• Evaluate the appropriateness of LOB POCs, ensuring platform capabilities are developed within the Center when necessary.
• Lead oversight and business management of the new Marketing AI Sandbox, coordinating pilot programs, defining graduation criteria, and measuring program success.
• Serve as the central point of contact for all Sandbox activities, ensuring seamless execution and alignment with business objectives.
• Scour marketplace for innovative AI solutions and partnerships, working closely with Corporate Development and Technology Strategy to source and evaluate new opportunities.
• Drive clear, consistent, and timely communication of AI program status across all levels of the organization—up, down, and sideways.
• Prepare and deliver updates, reports, and presentations to stakeholders, ensuring transparency and alignment.

• 10+ years of experience in program management at the executive level, within marketing, technology, or AI-driven environments.
• Exceptional organizational and stakeholder management skills, juggling multiple high-impact initiatives.
• Superior communication skills, both written and verbal, translating complex topics into clear actionable insights.
• Proven track record partnering with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to deliver controlled innovation.
• A passion for innovation and keen eye for emerging trends in AI and marketing technology.
• Excellent facilitation and stakeholder management skills.
• Experience collaborating with cross‑functional teams and external partners.

• Advanced degree preferred.
• Experience leading AI or technology-driven innovation projects at scale, preferably in Financial Services or Marketing context.
• Demonstrated ability to measure and articulate business impact of initiatives.
• Experience in market scouting and solution evaluation; partnership development with Corporate Development and/or Technology Strategy.
• Familiarity with martech ecosystems and delivery environments (e.g., email marketing operations, digital channels, content workflows).

We offer a competitive total rewards package including base salary, commission-based pay, discretionary incentive compensation, and a range of benefits (health care, retirement savings, childcare, tuition reimbursement, mental health support, financial coaching, etc.).

Equal Opportunity Employer / Disability / Veterans

We are an equal opportunity employer and place a high value on diversity and inclusion. We do not discriminate on the basis of any protected attribute and make reasonable accommodations for applicants and employees. For more information about requesting an accommodation, visit our FAQs.