Specialized Analytics Lead Analyst, VP - Commerce Measurement and Insights Analytics

Position: Specialized Analytics Lead Analyst, VP - Citi Commerce Measurement and Insights Analytics
Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value card members across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.  We are seeking an experienced and highly skilled C13 Lead Analyst to drive Measurement and Insights Analytics for the strategic Citi commerce function.

This role will be critical in developing a measurement framework for Citi commerce campaigns and providing insights into the performance and identifying opportunities for refining the targeting and audiences. This role will leverage data-driven insights to develop close loop measurement across channels to provide incrementality tracking and purchase attribution for our advertisers and identify new growth opportunities. The successful candidate will be working hands-on as a part of a team or function focused on in-depth analysis of campaign performance for Citi commerce ads and offers and their impact on underlying customer behaviors and development of attribution models and frameworks to deliver detailed insights to advertisers.

This position requires a deep understanding of the commerce media business, digital ecosystem, strong analytical capabilities, and the ability to translate complex data into actionable business strategies.

** Responsibilities:*
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** Strategic Analytics contribution:
** help drive business outcomes through advanced analytics, including but not limited to:

+ Develop the data & measurement roadmap for the Citi Commerce Network (e.g., releases, KPIs, owners)

+ Develop and operationalize closed-loop measurement approaches leveraging Citi data and partner signals

+ Identify KPIs from online media data sources (Programmatic, Onsite) and combine them into a single measurement view

+ Drive standardization of post-campaign reporting, and test-and-learn frameworks

+ Develop attribution models and frameworks to establish measurement for Citi Commerce campaigns

+ Build and integrate Gen AI capabilities to accelerate measurement and insights generation

+ Partner with Finance and Product teams to track actuals versus forecast for business growth and revenue on a granular basis

+ Work in a high performing team and develop team members to drive successful outcomes

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** Reporting & Insights:
** Develop and deliver insightful reports, dashboards, and presentations to key stakeholders, translating complex analytical findings into clear, concise, and actionable recommendations.

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* Cross-Functional Collaboration:

** Partner closely with Product Development, Sales, Ad Ops, Audience Analytics, Marketing, and Technology teams to integrate analytical insights into product design, marketing campaigns, and business development initiatives.

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** Risk and Controls Governance:
** Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively

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* Qualifications:

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* Minimum Experience:

** 6-10 years of progressive experience in data analytics, business intelligence, or quantitative analysis within the financial services, digital media, marketing or retail industry.

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** Commerce Media Domain Expertise:
** Deep understanding of the commerce or retail media landscape, including measurement capabilities, revenue streams, data strategy and commercialization strategy.

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** Digital Media and Marketing Expertise** :
Deep understanding of digital media and marketing ecosystem, including various marketing channels, media buy models, Familiarity with advertising or campaign performance data, ideally across ad servers, web analytics, or DSPs. Knowledge of key digital marketing KPIs (ROAS, Impressions, CTR, CPA etc.)

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** Advanced Analytics

Skills:

** Proficiency in statistical analysis, predictive modeling, machine learning techniques, and experimental design (A/B testing). Familiarity with digital marketing principles such as attribution models (MMM, MTA), incrementality testing, AB testing

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** Strategic Thinking:
** Ability to connect analytical insights with business strategy, identifying opportunities and risks.

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** Communication

Skills:

** Exceptional verbal and written communication skills, with the ability to articulate complex analytical concepts and present findings clearly and persuasively to both technical and non-technical audiences. Ability to translate advertiser needs into measurement requirements, KPI frameworks, and reporting design

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** Problem-Solving:
** Strong critical thinking…