Hubspot Analyst

Role Overview

Athena is seeking a highly skilled Hub Spot Administrator to help scale our systems and processes across the entire revenue funnel. Reporting to the Director of Revenue Operations, this role will serve as the in‑house Hub Spot expert, partnering closely with Sales, Marketing, Client Operations, and Executive teams to ensure data integrity, process efficiency, and cross‑functional alignment. The ideal candidate is analytical, detail‑oriented, and deeply familiar with Hub Spot’s ecosystem and Rev Ops best practices.

System Administration & Governance

• Oversee the day‑to‑day management, optimization, and governance of the Hub Spot CRM and related hubs (Marketing, Sales, Service).
• Ensure platform performance, compliance, and scalability initiatives.

Process Design & Automation

• Build and maintain workflows, automations, lead routing, and lifecycle processes to support GTM team efficiency.
• Partner with Sales and Marketing to manage segmentation, lead scoring and campaign tracking.

Data Management & Integrity

• Maintain data accuracy through regular audits, deduplication and clear documentation.
• Implement standards and practices to uphold data hygiene and process consistency.

Integrations & Tech Stack Management

• Manage integrations between Hub Spot and connected tools (e.g., Clay, Gong, Docusign).
• Identify opportunities to enhance connectivity and streamline data flow across the Rev Ops tech stack.

Enablement & Reporting

• Provide training and ongoing support to end users to drive Hub Spot adoption and best practices.
• Develop and maintain dashboards and reports to enable visibility into pipeline, campaign performance and revenue metrics.
• Monitor platform performance and recommend improvements based on business needs and product updates.

• Director, Sales Strategy, CRO, VP Sales, Director Commercial Sales, Marketing, Finance, Product, Technology, Client Operations

• Deep expertise in Hub Spot CRM and associated hubs (Marketing, Sales, Service).
• Strong understanding of go-to-market operations across Sales, Marketing, and Customer Success.
• Experience with Rev Ops best practices: funnel management, attribution, segmentation, lead management, and reporting.
• Proficiency in integrating Hub Spot with other SaaS platforms via native connectors or middleware (e.g., Zapier).
• Excellent analytical and problem‑solving skills, with a high level of attention to detail and data quality.
• Effective communicator and collaborator with experience working across multiple departments.
• Hub Spot certifications (e.g., Revenue Operations, CRM Implementation, Reporting) are a strong plus.

• Proven ability to design and maintain scalable CRM processes.
• Demonstrated success driving adoption of Hub Spot tools and best practices.
• Strong project management skills with the ability to balance multiple priorities.
• Data‑driven mindset with the ability to translate insights into operational improvements.
• Collaborative approach, thriving in cross‑functional, fast‑paced environments.

• Minimum of 3+ years in a Hub Spot Administration or related role within a B2B environment.

• This role will not have direct reports initially.