Marketing Data Specialist

AAA Club Alliance is hiring a Marketing Data Specialist to shape how we target, reach, and engage our customers across channels. You have the opportunity to work from one of our locations:
Wilmington, DE;
Worthington, OH; or Cincinnati, OH.

This role follows a hybrid schedule with on-site collaboration Tuesday through Thursday.

• Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels:
  Direct Mail, Email, Telemarketing, Text, and Web.
• Design and build processes to execute and automate campaign strategies.
• Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
• Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
• Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.
• Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
• Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.
• Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
• Update and enhance business procedures.
• Enhance existing campaign management business processes to support efficient campaign management and marketing.
• Other duties assigned.

• Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
• Adobe or SQL MCTS Certifications preferred.
• Comprehensive knowledge of Microsoft Office Suite.
• 2+ years of experience working with relational data.
• 2+ years of direct marketing experience.
• 2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.
• 3+ years of experience programming in SQL and/or Google Big Query.
• Ability to work independently in fast paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user needs.
• Journey tool experience preferred.
• Insurance policy + quote data experience preferred.
• Car service data experience preferred.

• The starting base compensation for this position is $65,059 to $94,783. The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
• Comprehensive health benefits package.
• Up to three weeks of paid time off accrued during your first year.
• Annual Bonus Plan.
• 401(K) plan with company match up to 7%.
• Professional development opportunities and tuition reimbursement.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MOR