Marketing Data Strategy Manager

AAA Club Alliance is currently seeking a full-time Marketing Data Strategy Manager to join our team in one of our office locations:
Wilmington, DE, or Cincinnati, OH, or Worthington, OH.This position follows a hybrid work schedule, with on-site presence required Tuesday through Thursday.

The primary duties of the Marketing Data Strategy Manager are to:

Define and lead the marketing data strategy, operating model, and governance framework to ensure data is effectively managed, trusted, and activated across the marketing lifecycle.

Own the end-to-end flow of marketing data, including ingestion, transformation, enrichment, integration, and activation, enabling audience targeting, segmentation, personalization, and performance optimization.

Lead data enrichment initiatives and manage third-party data providers to improve prospecting, audience intelligence, addressable market reach, and overall marketing effectiveness.

Establish scalable processes, standards, and controls that ensure data quality, integrity, security, compliance, and responsible use across marketing systems and platforms.

Partner with Legal, Compliance, IT, and Enterprise Data teams to ensure adherence to privacy regulations, consent management requirements, and organizational data governance policies.

Build and enhance the marketing data foundation needed to support omnichannel personalization, customer journey orchestration, trigger-based campaigns, and real-time customer engagement.

Serve as the primary liaison between Marketing, IT, Data, CRM, and Analytics teams to align priorities, enable data-driven decision-making, and ensure marketing data is available for activation, measurement, and optimization.

Develop frameworks, best practices, and training that improve data literacy, adoption, and effective use of marketing data across the organization.

Manage external vendors and partners supporting marketing data capabilities and enrichment services.

Perform other duties as assigned.

Minimum Qualifications:

Bachelor’s degree in Marketing, Data Analytics, Business, Information Systems, or related field required. Advanced degree (e.g., MBA, MS in Data Analytics, or related field) preferred. A combination of education and experience may be considered in lieu of degree.
8 years of experience in marketing operations, marketing data operations, CRM, or related fields, with a strong focus on data management and enablement.

Proven experience managing marketing data operations, including data flows, data lifecycle management, data quality, and governance.

Experience establishing and enforcing data governance, data quality, and compliance frameworks, including privacy and consent management.

Experience supporting segmentation, personalization, and campaign execution through effective data management practices.

Experience evaluating and working with data providers and enrichment solutions.

Experience with marketing technology platforms (e.g., Salesforce, Adobe, CDPs, marketing automation tools).Experience working in large, complex data environments.

Knowledge, Skills and Abilities:

Strong understanding of how marketing data moves across systems, including data ingestion, transformation, enrichment, and activation processes.

Demonstrated ability to partner cross-functionally with marketing, IT, and data teams to improve data usability and accessibility.

Deep understanding of marketing data operations, data flows, and lifecycle management.

Strong understanding of data privacy regulations and their application in marketing contexts.

Demonstrated ability to influence stakeholders and drive adoption of data standards and best practices.

Strong expertise in data governance, data quality management, and compliance practices.

Knowledge of privacy regulations and consent management in marketing environments.

Ability to translate complex data concepts into actionable marketing strategies.

Strong strategic thinking and problem-solving skills.

Proven ability to lead through influence in a cross-functional, matrixed environment.

Excellent communication skills, including the ability to educate non-technical audiences.

Strong program and project management capabilities.

Ability to…