Senior Data Scientist - Marketing & Customer Analytics

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering the best experience for our customers and fostering an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company’s success. As a Senior Data Scientist within PNC’s Data, Modeling & Analytics organization, specifically in the Marketing & Customer Analytics group, you will be based in Pittsburgh, PA;
Tysons Corner, VA;
Vienna, VA; or Wilmington, DE. The Senior Data Scientist – Marketing Valuations will play a critical role in accelerating profitable growth by developing, scaling, and applying valuation analytics and statistical models to enable decision‑making across marketing strategies. This role focuses on translating customer, offer, and channel economics into actionable valuation frameworks that inform prioritization, optimization, and investment decisions. The ideal candidate combines expertise in statistical modeling and advanced analytics with business acumen to deliver analytical solutions for Marketing Valuations.

• Valuation model development & Financial Forecasting:
  Design and develop valuation and forecasting models such as Net Present Values, Customer Lifetime Value, and Offer Economics to guide marketing budget optimization and investment decisions.
• Apply advanced statistical and causal modeling to quantify incremental impact, uncertainty, and trade‑offs.
• Strategic Decision Support:
  Analyze large datasets to understand customer behavior and translate insights into clear business cases with measurable outcomes.
• End-to-End Analytical Ownership:
  Own the full analytical lifecycle, from problem framing and data exploration to model development and validation.
• Cross‑functional collaboration:
  Partner with marketing strategy, finance, and data teams to drive adoption of valuation outputs, advise on their application, and present findings clearly to senior executives to support strategic decisions.

• Advanced degree in a quantitative field (e.g., mathematics, statistics, economics).
• Progressive experience in data science, advanced analytics, or quantitative modeling, preferably in financial services or marketing analytics.
• Demonstrated expertise in marketing valuation concepts, including customer lifetime value, incremental or causal value, and offer or channel economics.
• Intermediate proficiency in Python and SQL.
• Knowledge of cloud platforms and big data technologies (Spark, Hadoop).
• Excellent communication skills with the ability to explain complex approaches to non‑technical and executive stakeholders.
• Strong attention to detail.

• University or college degree with 5+ years of industry‑relevant experience.
• Relevant certifications may be required; in lieu of a degree, a comparable combination of education, certifications, and experience may be considered.

Base Salary: $ – $. Salary may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive eligible with payment based upon company, business, and/or individual performance.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future, including medical, prescription drug coverage, dental and vision options, life insurance, disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement, back‑up child/elder care, adoption, surrogacy, and doula reimbursement, educational assistance, wellness program, paid time off, maternity/parental leave, holidays, vacation, and more.

If an accommodation is required to participate in the application process, please contact  with the subject line “Accommodation Request” and include your name, the job , and your preferred method of contact in the body of the email. All information provided will be kept confidential and used only to the extent required to provide needed reasonable accommodations.

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.