Digital Marketing Senior Manager - AI Discoverability

Digital Marketing Senior Manager, Ai Discoverability & Digital Authority

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details: $115,440 - $186,160 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:
Marketing

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Digital Marketing Senior Manager, AI Discoverability & Digital Authority will define and execute TD's enterprise strategy for organic visibility across both traditional search engines and emerging AI-powered discovery platforms. This leader will be responsible for ensuring TD's products, services, expertise, and brand are highly discoverable, accurately represented, and competitively positioned across Google Search, AI Overviews, ChatGPT, Gemini, Copilot, Perplexity, social networks, and other evolving digital experiences.

The role will lead the development of enterprise capabilities spanning SEO, AI search optimization, content strategy, digital authority building, structured data, entity optimization, knowledge graph management, and social signal amplification. Working across owned, earned, shared, and partner channels, this leader will establish scalable frameworks that strengthen TD's visibility, credibility, and influence within search engines, Large Language Models (LLMs), answer engines, and recommendation systems.

In addition, the role will establish measurement frameworks and KPIs for AI visibility, share of voice, citation presence, sentiment, authority, and brand representation, enabling TD to understand and improve its performance across an increasingly fragmented discovery landscape. The successful candidate will help position TD as a category leader by translating emerging search, social, and AI trends into actionable strategies that drive awareness, engagement, acquisition, and business growth.

As a strategic partner to the leadership team and key subject matter expert, this role will define TD's SEO, AI Search, and Digital Authority roadmap to help the organization succeed in a rapidly evolving discovery landscape. The role requires close collaboration with North American Center of Excellence teams, product marketing, social media, communications, design, analytics, governance, and external agencies to align content, search, and digital authority initiatives with enterprise priorities while leveraging advancements in generative AI, structured data, schema optimization, and emerging discovery technologies.

This leader will manage 2-4 direct reports and oversee strategic vendor partnerships, including Conductor, Yext, and other technology and agency partners. The successful candidate will combine strategic vision, operational excellence, stakeholder influence, digital fluency, and people leadership to deliver measurable improvements in organic visibility, AI discoverability, digital authority, and business performance. Other responsibilities include building strong internal and external partnerships, driving innovation, and providing executive leadership on emerging trends shaping the future of search, social, and AI-driven customer discovery.

The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and/or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and/or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management/enterprise areas.

Depth & Scope:

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversees and leads a large and/or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve…