Consumer Banking Market Leader; Coastal Market

Consumer Banking Market Leader (Coastal Market)

Job Category
:
Retail

Requisition Number
: CONSU
009614

• Posted :
  February 13, 2026
• Full-Time
• Hybrid
• Salary Range : $108,199 USD to $180,545 USD

Showing 1 location

This role will manage branches in our Coastal region. This will include Wilmington, Raleigh and locations on the coast near the VA/NC state line

This position provides strategic leadership for multiple branches located within a designated market to ensure profitability, growth and sound operations. Market Leaders motivate, coach and are responsible for developing teammates to provide best in class customer experience while assisting new and existing customers through need‑based conversation and providing appropriate solutions to meet immediate, short‑term and long‑term financial needs of our customers.

This position is responsible for strategizing with branch managers to create a vision and focus to drive top‑tier performance within the designated market. The Market Leader works closely with other lines of business to develop specific market strategies in order to go to market as “One Team” to deepen customer relationships and grow market share.

Position Accountabilities

• Design, development and implementation of key strategic initiatives to drive market performance
• Conduct in‑depth analysis of performance to identify market trends, issues, risks and opportunities
• Promote the market’s overall growth through the development and retention of customer relationships
• Responsible for talent development and implementation of talent management objectives
• Responsible for execution and coaching of branch managers on:
• Improve teammate performance through coaching, training and mentoring
• Utilization and implementation of proper corrective action plans
• Coach, train and develop top talent leaders through formal and informal observations and coaching
• Effective execution of the Sales and Service model by facilitating weekly sales calls, debriefs, pipeline management, sales coaching and overseeing markets outbound sales calling activities
• Business Development through joint calls with the Branch Manager’s and other lines of business partners
• Sourcing and recruitment of top talent
• Create collaborative relationships with other lines of business to enhance referral opportunities and develop a “One Team” approach
• Promote and represent the bank by being involved in the community during and after business hours, including serving on boards in your local community
• Ensure that market adheres to all applicable laws and regulations governing bank operations, including compliance with Atlantic Union Bank shares’ BSA/AML Policy and Procedures
• Partner with Regional Operations Manager’s (ROM) to identify operational gaps, risks, and execute development/improvement plans
• Develop and maintain deep knowledge of banking industry and strong financial acumen

Organizational Relationship

This position reports to the Consumer Regional President

Position Qualifications

Education & Experience

• Bachelor’s Degree OR equivalent work experience (REQUIRED)
• Seven plus years’ Consumer Banking management experience (REQUIRED)
• Five plus years of leadership experience in a sales environment through new branch development and organic growth (REQUIRED)
• Five plus years of building a team environment (REQUIRED)

Decision Quality: Consistently drives workable decisions to ensure steady progress while also ensuring that multiple alternatives are considered for critical issues.

Customer Focus: Creates an environment in which team members feel a strong sense of ownership and accountability toward creating the best possible customer experience.

Ensure Accountability: Fosters an environment in which the team holds each other accountable for always delivering on workgroup goals as well as adhering to all policies and procedures.

Collaborate: Takes clear steps to simplify, enhance, and improve collaboration among coworkers and external partners.

Instill Trust: Builds a team with an exemplary reputation for reliability and meeting even difficult commitments; puts in extra work when needed.

Financial Acumen
:
Determines and leverages the most relevant financial and quantitative…