Travel Marketing Manager

AAA Club Alliance is hiring for a Travel Marketing Manager to join our team!

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base salary range is $65,059-$107,276*
• Annual Bonus + Annual Merit Increase Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• 3+ weeks of paid time off accrued during your first year
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
• The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

• Strategic Leadership:
  Lead the development of full‑funnel marketing strategies across key travel segments.
• Translate consumer insights, member behavior, and competitive intelligence into actionable campaign plans and messaging.
• Partner with key stakeholders to define annual travel marketing strategies, KPIs, and growth opportunities.

• Manage the strategy and tactical implementation of omni‑channel campaigns — including paid media, direct mail, influencer, email, social, landing pages,  merchandising, and in‑branch assets.
• Oversee campaign briefs, creative direction, segmentation, targeting, and performance optimization.
• Collaborate with Travel Services product owners
• Ensure alignment between messaging, channel mix, offers, and customer journey by travel segment.
• Evaluate campaign effectiveness through KPIs, analytics dashboards, and financial performance.
• Recommend optimizations to improve conversion, reduce acquisition costs, expand retargeting pools, and enhance overall campaign ROI.

• Serve as the strategic liaison between Marketing, and Travel Services, Digital, and external agencies to ensure unified campaign execution.
• Lead cross‑functional planning discussions, ensure stakeholder alignment, and manage timelines, budgets, and workflows.

• Manage end‑to‑end production schedules for advertising materials including publications, direct mail, email, brochures, landing pages, and social media.
• Request cost proposals from printers and agencies, manage budgets, and ensure on‑time delivery of all assets
• Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns.

• Bachelor’s Degree in Marketing or related discipline or equivalent.
• 5 + years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation.
• Proven success leading marketing strategy and full‑funnel campaigns.
• Experience with segmentation, personalization, and performance‑driven media strategies.
• Experience managing integrated campaigns across digital (SEM, social, display, retargeting), email, and print
• Thorough knowledge of marketing theory and tactics, as applied to Travel Services marketing and promotions.
• Experience managing fast-paced production timelines and multiple projects within budget.
• Current and relevant knowledge of digital marketing channels including Search Engine Marketing, Social Media, etc.
• Thorough knowledge and understanding of the travel industry preferred.
• Strong ownership skills with the ability to influence people and outcomes, and to articulate desired direction through gaining consensus on how to best proceed.
• Strong communications skills that encourage open dialogue and collaboration
• Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner.
• Excellent writing, creative briefing, and messaging skills.
• Proficiency in MS Office Suite with expertise in PowerPoint, Word, and Excel.…